1 00:00:22,856 --> 00:00:25,025 Order up! 2 00:00:45,170 --> 00:00:47,006 I know what you're thinking. 3 00:00:48,841 --> 00:00:51,093 "What the heck do I need a five spindle for, 4 00:00:51,218 --> 00:00:52,762 when I barely sell enough milkshakes 5 00:00:52,887 --> 00:00:55,014 to justify my single spindle?" Right? 6 00:00:55,139 --> 00:00:57,223 Wrong. 7 00:00:57,348 --> 00:00:59,118 Are you familiar with the notion of the chicken or the egg, 8 00:00:59,143 --> 00:01:01,561 Mr. Griffith? I mention it because, 9 00:01:01,686 --> 00:01:04,731 well, I think it applies here. 10 00:01:04,856 --> 00:01:06,817 Do you not need the multi-mixer because, 11 00:01:06,942 --> 00:01:08,670 well heck, you're not selling enough milkshakes? 12 00:01:08,694 --> 00:01:10,254 Or are you not selling enough milkshakes 13 00:01:10,278 --> 00:01:11,989 because you don't have a multi-mixer? 14 00:01:12,114 --> 00:01:14,365 I firmly believe it's the latter. 15 00:01:14,492 --> 00:01:16,891 You see your customer comes in here and he knows if he orders 16 00:01:16,993 --> 00:01:20,081 a shake from your establishment, he's in for a terrific wait. 17 00:01:20,206 --> 00:01:21,891 He's done it before and he thinks to himself, 18 00:01:21,915 --> 00:01:24,186 "Well by-golly, I'm not going to make that mistake again." 19 00:01:24,210 --> 00:01:28,798 But if you had the Prince Castle five spindle multi-mixer 20 00:01:28,923 --> 00:01:31,591 with patented direct-drive electric motor, 21 00:01:31,716 --> 00:01:35,221 we greatly increase your ability to produce delicious, 22 00:01:35,346 --> 00:01:37,055 frosty milkshakes fast. 23 00:01:37,180 --> 00:01:42,311 Mark my words, dollars to donuts, 24 00:01:42,436 --> 00:01:45,772 you'll be selling more of those sons-a-bitches 25 00:01:45,897 --> 00:01:49,317 than you can shake a stick at. 26 00:01:49,442 --> 00:01:54,031 You increase the supply, and the demand will follow. 27 00:01:54,156 --> 00:01:55,573 Increase supply, demand follows. 28 00:01:55,698 --> 00:01:58,159 Chicken-egg. Do you follow my logic? 29 00:01:58,284 --> 00:02:01,121 I know you do, because you're a bright forward-thinking guy 30 00:02:01,246 --> 00:02:04,207 who knows a good idea when he hears one. 31 00:02:06,459 --> 00:02:09,546 So, whaddaya say? 32 00:02:12,007 --> 00:02:15,009 - Nah, but thanks anyways. 33 00:02:15,135 --> 00:02:17,138 Order's up. 34 00:03:20,491 --> 00:03:23,120 - Miss? How much longer? 35 00:03:23,245 --> 00:03:25,724 - Should be a few more minutes. - You said that 20 minutes ago. 36 00:03:25,830 --> 00:03:27,582 - I'm so sorry, we're really busy today. 37 00:03:35,424 --> 00:03:37,175 See, it only stands to reason here, Bud, 38 00:03:37,300 --> 00:03:39,969 if you increase supply, demand will follow. 39 00:03:40,094 --> 00:03:42,389 Chicken and the egg. Do you follow my logic? 40 00:03:42,514 --> 00:03:44,634 Of course you do, you're a bright forward-thinking guy 41 00:03:44,724 --> 00:03:47,269 who knows a good idea when he hears one. 42 00:03:48,771 --> 00:03:50,563 So? 43 00:03:50,688 --> 00:03:52,483 What do you say? 44 00:04:08,498 --> 00:04:10,459 Here we go. 45 00:04:10,584 --> 00:04:11,835 - What is...? - Enjoy. 46 00:04:11,961 --> 00:04:14,295 - I ordered the barbeque beef! 47 00:04:22,346 --> 00:04:25,557 There's a lot of good leads, real-real strong leads. 48 00:04:25,682 --> 00:04:27,600 Yeah. What? 49 00:04:27,725 --> 00:04:29,687 Nothing. That's wonderful. 50 00:04:29,812 --> 00:04:33,064 - Well, I mean, there's just tremendous interest. 51 00:04:33,189 --> 00:04:34,524 - I'm sure there is. 52 00:04:34,649 --> 00:04:36,151 - You sound like you don't believe me. 53 00:04:36,276 --> 00:04:37,819 - Of course, Ray. Why wouldn't I? 54 00:04:37,944 --> 00:04:40,072 - All right. I've got a lot of paperwork to do here. 55 00:04:40,197 --> 00:04:43,826 So ahh... I'll... I'll call you from the road tomorrow. 56 00:04:43,951 --> 00:04:44,951 - Okay. 57 00:04:44,994 --> 00:04:46,661 - All right. Goodnight. 58 00:05:23,824 --> 00:05:25,908 Persistence. 59 00:05:26,035 --> 00:05:30,747 Nothing in the world can take the place of persistence. 60 00:05:30,872 --> 00:05:33,500 Talent won't; nothing is more common 61 00:05:33,625 --> 00:05:36,961 than unsuccessful men with talent. 62 00:05:37,086 --> 00:05:38,922 Genius won't; 63 00:05:39,048 --> 00:05:43,343 unrewarded genius is practically a cliché. 64 00:05:43,468 --> 00:05:49,182 Education won't; the world is full of educated fools. 65 00:05:49,307 --> 00:05:54,062 Persistence and determination alone are all powerful. 66 00:05:54,187 --> 00:05:57,483 Show that you don't have to be defeated by anything. 67 00:05:57,608 --> 00:06:01,069 That you can have peace of mind, improved health 68 00:06:01,194 --> 00:06:03,738 and a never ceasing flow of energy. 69 00:06:03,863 --> 00:06:07,533 If you attempt each and every day to achieve these things, 70 00:06:07,658 --> 00:06:12,122 the results will make themselves obvious to you. 71 00:06:12,247 --> 00:06:15,291 While it may sound like a magical notion, 72 00:06:15,416 --> 00:06:19,170 it is in you to create your own future. 73 00:06:19,295 --> 00:06:21,589 The greatest discovery of my generation 74 00:06:21,714 --> 00:06:25,177 is that human beings can alter their lives 75 00:06:25,302 --> 00:06:28,346 by altering their attitudes of mind. 76 00:06:28,471 --> 00:06:31,850 Or as Ralph Waldo Emerson declared, 77 00:06:31,975 --> 00:06:36,105 "A man is what he thinks about all day long." 78 00:07:20,231 --> 00:07:21,858 Prince Castle Sales, how can I help you? 79 00:07:21,983 --> 00:07:23,276 - Hi, June. 80 00:07:23,401 --> 00:07:24,420 - Ray, how's it going down there? 81 00:07:24,444 --> 00:07:26,112 - Good, swell, lot of interest. 82 00:07:26,237 --> 00:07:28,115 - Hold on, let me fetch your messages. 83 00:07:28,240 --> 00:07:29,740 Let's see, Gene Rafferty 84 00:07:29,867 --> 00:07:31,117 from United Aluminum 85 00:07:31,242 --> 00:07:32,661 needs to reschedule Friday. 86 00:07:32,786 --> 00:07:34,829 Ed Nance calling about the refund. 87 00:07:34,954 --> 00:07:36,665 Sloan and Sons, they called again, 88 00:07:36,790 --> 00:07:38,167 we're sixty days past due. 89 00:07:38,292 --> 00:07:39,959 A lady from the March of Dimes, oh... 90 00:07:40,084 --> 00:07:43,129 We got an order, six mixers. 91 00:07:43,254 --> 00:07:44,630 - Six? - Mm-hmm. 92 00:07:44,755 --> 00:07:46,341 Some drive-in out in California. 93 00:07:46,466 --> 00:07:48,718 - Same place, one place. No that's... that's impossible. 94 00:07:48,843 --> 00:07:50,071 - I've got the slip right here. 95 00:07:50,095 --> 00:07:52,555 - No, I'm sure you misunderstood. 96 00:07:52,680 --> 00:07:53,740 You know what? Give me the number. 97 00:07:53,764 --> 00:07:55,725 - You got a pen? - Okay. 98 00:07:55,850 --> 00:07:57,478 All right. 99 00:08:04,942 --> 00:08:06,211 - Hello, McDonald's. - Hello, good afternoon. 100 00:08:06,235 --> 00:08:07,463 May I please speak with the owner. 101 00:08:07,487 --> 00:08:09,406 - Which one? - I'm sorry? 102 00:08:09,531 --> 00:08:11,074 - Dick or Mac? 103 00:08:11,199 --> 00:08:12,839 - Ahh, whichever one's available, I guess. 104 00:08:12,867 --> 00:08:14,036 - Order up! I need six fries! 105 00:08:14,161 --> 00:08:15,995 - Patties up! - This is Dick. 106 00:08:16,120 --> 00:08:20,082 - Hello, Dick, this is Ray Kroc from Prince Castle Sales. 107 00:08:20,209 --> 00:08:22,187 The reason I'm calling is someone placed an order... 108 00:08:22,211 --> 00:08:23,629 - Yes. Yes, that was me. 109 00:08:23,754 --> 00:08:25,463 How soon can you get them out here? 110 00:08:25,588 --> 00:08:27,442 - Well, that's actually why I'm phoning now, Dick. 111 00:08:27,466 --> 00:08:29,067 I think there might have been some kind of miscommunication... 112 00:08:29,091 --> 00:08:31,386 - Freezer! Top shelf! Left side! Sorry. 113 00:08:31,512 --> 00:08:33,054 - No problem. 114 00:08:33,179 --> 00:08:35,599 My secretary's under the impression that you wanted six? 115 00:08:35,724 --> 00:08:38,226 - Yeah, you know, I think that was a mistake. 116 00:08:38,351 --> 00:08:41,104 - Well, that's what I figured. I mean, what kind of drive-in 117 00:08:41,230 --> 00:08:43,065 can make 30 milkshakes at a time. 118 00:08:43,190 --> 00:08:46,067 - Better make it eight. - What's that, Al? 119 00:08:46,192 --> 00:08:47,402 - There's a brand new box... 120 00:08:47,528 --> 00:08:49,111 - Look, now isn't the best time. 121 00:08:49,238 --> 00:08:52,073 - Yeah, I'm sorry. I understand. I'm still a little bit... 122 00:08:52,198 --> 00:08:54,219 - You know where to send them? San Bernardino, California. 123 00:08:54,243 --> 00:08:55,536 - Yeah. - Corner of 14th and E. 124 00:08:55,661 --> 00:08:57,412 - Hold on a minute. To anyone in particular? 125 00:08:57,538 --> 00:09:00,666 - Just the store is fine. McDonald's. Okay. Thanks a lot. 126 00:09:00,791 --> 00:09:02,708 - Yeah. 127 00:10:55,697 --> 00:10:56,947 - Don't worry, it moves fast. 128 00:10:57,073 --> 00:10:58,283 - Really? 129 00:10:58,408 --> 00:10:59,618 Welcome to McDonald's. 130 00:10:59,743 --> 00:11:01,011 May I take your order? - Here you go. 131 00:11:01,035 --> 00:11:02,953 French Fries? 132 00:11:03,080 --> 00:11:05,581 You guys have a great day. 133 00:11:07,292 --> 00:11:09,251 Hi, welcome to McDonald's. May I take your order? 134 00:11:09,378 --> 00:11:13,090 - Yeah, give me a hamburger, French fries and a Coca-Cola. 135 00:11:13,215 --> 00:11:15,716 - That'll be.35 cents, please. - All right. 136 00:11:19,303 --> 00:11:21,932 Fifteen cents is your change. 137 00:11:24,600 --> 00:11:26,644 Here you are. 138 00:11:26,769 --> 00:11:29,480 - What's this? - Your food. 139 00:11:29,605 --> 00:11:30,941 - No, no, no. I just ordered. 140 00:11:31,066 --> 00:11:33,275 - And now it's here. 141 00:11:34,485 --> 00:11:36,028 - You sure? 142 00:11:36,153 --> 00:11:37,322 All right. 143 00:11:37,447 --> 00:11:38,865 Where are the umm... 144 00:11:38,990 --> 00:11:40,509 you know, the silverware and plates and everything? 145 00:11:40,533 --> 00:11:42,369 - You just eat it straight out of the wrapper, 146 00:11:42,494 --> 00:11:44,870 then you throw it all out. 147 00:11:44,995 --> 00:11:46,414 - All right. 148 00:11:47,874 --> 00:11:49,710 Really? 149 00:11:49,835 --> 00:11:51,293 Okay. 150 00:11:52,796 --> 00:11:54,630 Where do I eat it? 151 00:11:54,755 --> 00:11:56,716 - In your car. 152 00:11:56,841 --> 00:11:58,759 At the park. 153 00:11:58,884 --> 00:12:00,846 At home. Wherever you'd like. 154 00:12:00,971 --> 00:12:02,931 - Okay. Okay. Okay, thanks. 155 00:12:32,418 --> 00:12:35,422 - May we join you? - Huh? Yeah. Sure. 156 00:12:35,547 --> 00:12:38,258 Thank you. Have a seat. 157 00:12:55,192 --> 00:12:58,486 Just throw it right there and I'll sweep it up. 158 00:13:00,947 --> 00:13:02,032 How is everything? 159 00:13:02,157 --> 00:13:03,700 - This might be the best hamburger 160 00:13:03,825 --> 00:13:05,951 I've ever had in my life. - Well, we aim to please. 161 00:13:06,076 --> 00:13:07,745 Mac McDonald. 162 00:13:11,666 --> 00:13:15,796 - Oh! Well, look at this... Ray Kroc. 163 00:13:15,921 --> 00:13:18,149 - The Multi-Mixer fella. You spoke with my brother, Dick. 164 00:13:18,173 --> 00:13:19,341 - I did yeah, yeah. 165 00:13:19,466 --> 00:13:20,801 - What are you doing way out here? 166 00:13:20,926 --> 00:13:23,094 I'm in Los Angeles, business meetings. 167 00:13:23,220 --> 00:13:24,539 I thought I'm in the neighborhood, 168 00:13:24,638 --> 00:13:26,072 I should just swing by and say hello. 169 00:13:26,096 --> 00:13:27,765 - Well, I'm sure glad you did. 170 00:13:27,890 --> 00:13:30,226 - This whole thing. This is some operation. 171 00:13:30,351 --> 00:13:32,520 - Care for a little tour? 172 00:13:32,645 --> 00:13:33,730 - Of the...? - Yeah. 173 00:13:33,855 --> 00:13:35,273 - Yeah, I would. 174 00:13:35,398 --> 00:13:36,667 - Well, then finish up, I'll come back for you. 175 00:13:36,691 --> 00:13:38,317 - Alrighty. Thanks. 176 00:14:06,428 --> 00:14:09,224 May I take your order? 177 00:14:09,349 --> 00:14:12,143 Two soft drinks and two fries. 178 00:14:12,269 --> 00:14:14,104 Anything else for you, sir? 179 00:14:19,650 --> 00:14:21,610 - Speed, that's the name of the game. 180 00:14:21,735 --> 00:14:23,947 The first stop for every McDonald's hamburger 181 00:14:24,072 --> 00:14:25,907 is the grill. Manned by two cooks 182 00:14:26,032 --> 00:14:29,326 whose sole job is to grill those all-beef beauties to perfection. 183 00:14:29,451 --> 00:14:33,581 Meanwhile, as the patty cooks, our dressers get the buns ready. 184 00:14:33,706 --> 00:14:36,000 Watch out. Burger crossing. 185 00:14:36,125 --> 00:14:38,128 - Burger crossing! - Burger crossing! 186 00:14:38,253 --> 00:14:41,755 - Every McDonald's burger has two pickles. 187 00:14:44,551 --> 00:14:47,596 A pinch of onions and a precise shot of ketchup and mustard. 188 00:14:47,721 --> 00:14:49,282 - Now where'd you get those? - We made them. 189 00:14:49,306 --> 00:14:50,932 - Made them! - Yeah, custom built. 190 00:14:51,057 --> 00:14:54,311 The whole kitchen is. Next is the finishing station 191 00:14:54,436 --> 00:14:56,812 where we put the whole thing together. 192 00:14:59,316 --> 00:15:00,942 And... 193 00:15:03,445 --> 00:15:05,739 Voila, a fresh delicious burger from grill to counter 194 00:15:05,864 --> 00:15:07,698 in 30 seconds. 195 00:15:09,158 --> 00:15:10,869 - How the heck did you come up with this? 196 00:15:10,994 --> 00:15:14,246 - Oh I didn't. We did. Dick McDonald, my brother. 197 00:15:14,371 --> 00:15:16,832 - Hi. I gotta tell you, this is the most... 198 00:15:16,957 --> 00:15:18,375 Well, it's nice to meet you. 199 00:15:21,171 --> 00:15:23,130 - The fries. - What about them? 200 00:15:23,255 --> 00:15:24,633 - They're five percent too crisp. 201 00:15:26,467 --> 00:15:28,219 - No, they're perfect. 202 00:15:28,345 --> 00:15:30,639 - I think we should drop to two minutes, fifty seconds. 203 00:15:30,764 --> 00:15:32,203 - Wasn't that what we were at before? 204 00:15:32,264 --> 00:15:35,143 - 400, not 375. Higher temp, shorter cook. 205 00:15:35,268 --> 00:15:37,102 - I think they're spot on. - Excuse me, may I? 206 00:15:37,227 --> 00:15:39,397 None of my beeswax, but I'm with the big fella here. 207 00:15:39,522 --> 00:15:41,231 I loved them. Golden brown on the outside. 208 00:15:41,357 --> 00:15:43,025 Fluffy white inside. 209 00:15:43,150 --> 00:15:45,736 And they're not too oily, salty, crunchy. 210 00:15:45,861 --> 00:15:47,529 Who are you? 211 00:15:47,655 --> 00:15:49,799 - Oh, this is Ray Kroc. The multi-mixer fella you spoke to. 212 00:15:49,823 --> 00:15:51,533 - When do you figure we can expect them? 213 00:15:51,659 --> 00:15:53,327 - Umm, sent them blue-label air... 214 00:15:53,452 --> 00:15:55,956 - Good-good. - Hey, wait, wait. 215 00:15:56,081 --> 00:15:57,581 Wait. 216 00:15:57,706 --> 00:15:59,918 Wait a minute. I'm going to take you out to dinner. 217 00:16:00,043 --> 00:16:01,586 - You're really not my type. 218 00:16:01,711 --> 00:16:03,171 You and your brother. 219 00:16:03,296 --> 00:16:05,090 - What for? 220 00:16:05,215 --> 00:16:07,360 - This is the most remarkable restaurant I've seen in all my 221 00:16:07,384 --> 00:16:08,759 years in the food service industry. 222 00:16:08,884 --> 00:16:10,552 And I've seen it all. 223 00:16:10,678 --> 00:16:12,346 I wanna hear your story. 224 00:16:15,557 --> 00:16:17,434 Well, we were young and hungry. 225 00:16:17,559 --> 00:16:19,639 There wasn't a job to be had in all of New Hampshire. 226 00:16:19,687 --> 00:16:21,981 So we decided to pack our bags and head west. 227 00:16:22,106 --> 00:16:24,525 To Hollywood. I wanted to be in the movie business. 228 00:16:24,650 --> 00:16:25,971 And Dick, well, he wanted to be... 229 00:16:26,068 --> 00:16:27,653 - Employed. 230 00:16:27,778 --> 00:16:30,216 - So we landed jobs at Columbia Pictures driving trucks. - Huh. 231 00:16:30,240 --> 00:16:31,991 And after a few years, we had enough saved 232 00:16:32,116 --> 00:16:33,743 to buy our own little piece of showbiz. 233 00:16:33,868 --> 00:16:36,078 A beautiful little movie theater in Glendora. 234 00:16:36,203 --> 00:16:38,331 Which would have been swell. Except for the timing. 235 00:16:38,456 --> 00:16:40,582 It was September of '29. 236 00:16:40,709 --> 00:16:42,894 One minute we're screening the Gold Diggers of Broadway, 237 00:16:42,918 --> 00:16:44,962 and next it's, "Brother can you spare a dime?" 238 00:16:45,087 --> 00:16:46,380 - I couldn't. 239 00:16:46,505 --> 00:16:47,857 - Nobody in town was making any money, 240 00:16:47,881 --> 00:16:49,466 except for one fella, Wylie Reid. 241 00:16:49,591 --> 00:16:51,427 Had a hot dog and root beer stand. 242 00:16:51,552 --> 00:16:53,138 Hey people still gotta eat, right? 243 00:16:53,263 --> 00:16:55,264 So we decide to open up our own little stand, 244 00:16:55,389 --> 00:16:57,850 hot dogs and orange juice, in Arcadia. 245 00:16:57,975 --> 00:17:00,687 And it went okay. I mean we weren't going gang-busters. 246 00:17:00,812 --> 00:17:02,373 There just weren't enough people in Arcadia. 247 00:17:02,397 --> 00:17:04,606 Meanwhile, one town over is San Bernardino 248 00:17:04,732 --> 00:17:07,527 and we want to relocate, but we got no money for a new stand. 249 00:17:07,652 --> 00:17:09,863 And that's when my brother here 250 00:17:09,988 --> 00:17:12,740 comes up with one of his brilliant ideas. Tell him, Dick. 251 00:17:12,865 --> 00:17:14,409 - Well... 252 00:17:14,534 --> 00:17:16,136 - He says, why don't we move the stand we've got. 253 00:17:16,161 --> 00:17:17,387 Put it on a truck. Genius, right. 254 00:17:17,412 --> 00:17:19,372 Only there's one little problem. 255 00:17:19,497 --> 00:17:21,915 On the road between the two towns, there's an overpass. 256 00:17:22,041 --> 00:17:23,460 And the building won't clear. 257 00:17:23,585 --> 00:17:25,295 Now I figure that's it, we're done for. 258 00:17:25,420 --> 00:17:29,339 But then Dick says, "Why don't we saw the building in half?" 259 00:17:29,465 --> 00:17:30,549 - Saw it in half... 260 00:17:40,769 --> 00:17:42,186 - Come on. 261 00:17:44,897 --> 00:17:47,275 - So we've moved the restaurant we're setting up shop. 262 00:17:47,400 --> 00:17:48,777 But now we want to do a few tweaks, 263 00:17:48,902 --> 00:17:50,528 because now it's 1940. 264 00:17:50,653 --> 00:17:51,893 And drive-ins are all the rage. 265 00:17:51,988 --> 00:17:53,548 I mean, they are the hottest thing going, 266 00:17:53,573 --> 00:17:55,212 and I say, "Dick we gotta get in on this." 267 00:17:55,282 --> 00:17:56,659 And Dick says... - "Okay". 268 00:17:56,785 --> 00:17:58,952 And two months later we open for business... 269 00:17:59,078 --> 00:18:00,579 McDonald's Famous Barbecue. 270 00:18:00,704 --> 00:18:02,289 27 item menu. 271 00:18:02,414 --> 00:18:04,535 Uniformed waitresses bring your food right to the car. 272 00:18:04,584 --> 00:18:07,711 And it goes gang-busters. We're going great guns. 273 00:18:07,836 --> 00:18:10,632 But then sales start to level off. 274 00:18:10,757 --> 00:18:12,549 - The drive-in model as we learned, 275 00:18:12,674 --> 00:18:14,676 - has a few built-in problems. - Tell me about it. 276 00:18:14,803 --> 00:18:16,679 For starters, there's the customer issue. 277 00:18:16,805 --> 00:18:18,972 Drive-in's tend to attract, shall we say, 278 00:18:19,098 --> 00:18:20,892 a less than desirable clientele. 279 00:18:21,017 --> 00:18:22,727 - Teenagers. - Hot rodders and hooligans. 280 00:18:22,852 --> 00:18:25,270 Juvenile delinquents in blue jeans. 281 00:18:25,395 --> 00:18:26,897 And then there's the service. 282 00:18:27,022 --> 00:18:28,750 It takes forever and a day for your food to arrive. 283 00:18:28,775 --> 00:18:30,711 - And when it finally does... - It's usually wrong. 284 00:18:30,734 --> 00:18:33,654 - Yeah. The Carhops are too busy dodging gropes to remember 285 00:18:33,779 --> 00:18:36,031 that you wanted strawberry phosphate, not cherry. 286 00:18:36,156 --> 00:18:37,676 - Well, that's if they remember at all. 287 00:18:37,784 --> 00:18:39,160 - And then, there's the expenses. 288 00:18:39,285 --> 00:18:40,285 The huge payroll. 289 00:18:40,369 --> 00:18:41,871 Due to the large staff required. 290 00:18:41,996 --> 00:18:43,914 Dishes constantly getting broken or stolen. 291 00:18:44,039 --> 00:18:45,208 - Tremendous overhead. 292 00:18:45,333 --> 00:18:46,835 - So one day, Dick has a realization. 293 00:18:46,960 --> 00:18:48,377 He sees that the bulk of our sales 294 00:18:48,502 --> 00:18:49,921 are only in three items. 295 00:18:50,046 --> 00:18:52,214 Hamburgers. French fries. Soft drinks. 296 00:18:52,339 --> 00:18:54,008 Eighty-seven percent. 297 00:18:54,134 --> 00:18:56,260 - So we say to ourselves let's focus on what sells. 298 00:18:56,385 --> 00:18:58,387 And that's exactly what we do. 299 00:18:58,512 --> 00:19:00,347 Brisket gone. Tamales gone. 300 00:19:00,472 --> 00:19:03,351 But we don't stop there. We look at everything. 301 00:19:03,476 --> 00:19:05,453 - What else don't we need? - Turns out quite a lot. 302 00:19:05,478 --> 00:19:07,105 - Carhops. 303 00:19:07,230 --> 00:19:09,231 Walk up to a window, get the food yourself. 304 00:19:09,356 --> 00:19:10,775 - Dishes... - All paper packaging. 305 00:19:10,900 --> 00:19:13,153 - Disposable. - Cigarette machines, jukeboxes. 306 00:19:13,278 --> 00:19:14,820 - Drive out the riff-raff. 307 00:19:14,945 --> 00:19:16,823 - Creating a family friendly environment here. 308 00:19:16,948 --> 00:19:19,200 - But that's not enough. - All right. 309 00:19:19,325 --> 00:19:20,678 See, our whole lives we'd piggybacked 310 00:19:20,701 --> 00:19:22,036 off other people's ideas. 311 00:19:22,162 --> 00:19:24,329 We wanted something that wasn't just different. 312 00:19:24,454 --> 00:19:28,459 It had to be better. It needed to be ours. 313 00:19:28,585 --> 00:19:30,961 And that's what brings us to the biggest cut of all. 314 00:19:31,086 --> 00:19:32,797 - Which was? 315 00:19:32,922 --> 00:19:35,884 - The wait. - Orders ready in 30 seconds. 316 00:19:36,009 --> 00:19:37,844 - Not 30 minutes. Mecca. 317 00:19:37,969 --> 00:19:40,137 - We looked at each other one night. 318 00:19:40,262 --> 00:19:41,806 - You thinking what I'm thinking? 319 00:19:41,931 --> 00:19:43,576 - We're going to have to tear down, rebuild. 320 00:19:43,599 --> 00:19:45,768 Reconfigure. Rethink the whole dang thing. 321 00:19:45,894 --> 00:19:47,203 - We're talking about shutting down 322 00:19:47,228 --> 00:19:49,021 a thriving business for months. 323 00:19:49,146 --> 00:19:51,191 - People are going to think we're crazy. 324 00:19:51,316 --> 00:19:53,651 - We were crazy. 325 00:19:53,776 --> 00:19:55,253 - And you are going to love how we did it. 326 00:19:55,278 --> 00:19:56,528 Dick, you gotta tell him. 327 00:19:56,653 --> 00:19:57,989 - The tennis court? 328 00:19:58,114 --> 00:19:59,508 - He brings me out to this tennis court. 329 00:19:59,531 --> 00:20:00,782 And he's drawn this line, 330 00:20:00,909 --> 00:20:02,308 the exact dimensions of our kitchen. 331 00:20:02,367 --> 00:20:04,578 Sink on the right. Extruder on the left. 332 00:20:04,703 --> 00:20:05,890 - Extruder. - Bagging and hood. 333 00:20:05,913 --> 00:20:08,583 - Hood. - Garnish-garnish. 334 00:20:08,708 --> 00:20:10,751 - This is burger finish. - Got it. 335 00:20:10,876 --> 00:20:13,503 - And this is burger slide. 336 00:20:13,630 --> 00:20:15,006 We could just move those. 337 00:20:15,131 --> 00:20:17,549 - Okay. - Multi-mixer, soft drinks. 338 00:20:17,674 --> 00:20:20,135 - We bring out our whole staff and we have them go through 339 00:20:20,260 --> 00:20:23,096 the motions, making pretend burgers and fries. 340 00:20:23,222 --> 00:20:25,182 All right, Steve, anticipate that. 341 00:20:25,307 --> 00:20:27,184 You gotta keep the tray level. 342 00:20:28,685 --> 00:20:30,330 - And Dick is running around with this stick 343 00:20:30,355 --> 00:20:31,994 marking where all the equipment should be. 344 00:20:32,065 --> 00:20:34,692 - Tuck in. Tony are you going to skip the pickles 345 00:20:34,817 --> 00:20:36,109 when we're really doing it? 346 00:20:36,236 --> 00:20:37,987 - They do it over and over, hashing it out. 347 00:20:38,112 --> 00:20:40,365 Choreographing it like some crazy burger ballet. 348 00:20:40,490 --> 00:20:41,865 What's going on over there? 349 00:20:41,990 --> 00:20:43,492 - Yes! 350 00:20:43,617 --> 00:20:45,244 No! 351 00:20:45,369 --> 00:20:46,663 No! 352 00:20:48,413 --> 00:20:49,999 Everybody stop! Stop! 353 00:20:50,124 --> 00:20:52,251 Garnish one. Garnish two. 354 00:20:52,376 --> 00:20:55,797 You've got pickles, you've got onions. 355 00:20:55,922 --> 00:20:57,257 It's a goddamn hamburger. 356 00:20:57,382 --> 00:21:00,384 - Come on, clear off. - Let's clear off. 357 00:21:00,509 --> 00:21:02,929 It's time for the pink chalk. 358 00:21:03,054 --> 00:21:05,347 And then root beer, orange. 359 00:21:07,016 --> 00:21:08,977 See all this open space here now? 360 00:21:09,102 --> 00:21:11,770 We've rearranged the fry situation. 361 00:21:11,895 --> 00:21:15,732 So now it's stage left. The deep fryer stage right. 362 00:21:15,857 --> 00:21:18,193 Begin! That's great. 363 00:21:18,318 --> 00:21:20,488 - Come on, guys. - We're pretty tied up here. 364 00:21:20,613 --> 00:21:23,700 - Watch out, it's the timing of the Lazy-Susan. 365 00:21:23,825 --> 00:21:26,160 Those are finished burgers. You can't... 366 00:21:26,286 --> 00:21:28,871 Hold it. 367 00:21:28,997 --> 00:21:31,374 I-I still think there's a third version. 368 00:21:31,499 --> 00:21:33,269 - What do you want to move? - I want to move everything. 369 00:21:33,292 --> 00:21:35,127 Back to stage left, please. 370 00:21:42,050 --> 00:21:43,760 We got it all drawn. 371 00:21:43,885 --> 00:21:46,180 This is better. 372 00:21:46,306 --> 00:21:47,597 - Is that all right? 373 00:21:47,723 --> 00:21:49,349 I think so. 374 00:21:49,474 --> 00:21:51,769 I guess... I guess... Let's assume our battle stations. 375 00:21:51,894 --> 00:21:54,521 Okay. Okay. 376 00:21:54,646 --> 00:21:57,858 Finally, after about six hours of this, 377 00:21:57,983 --> 00:21:59,568 we get it just right. 378 00:21:59,693 --> 00:22:02,446 It's a symphony of efficiency. Not a wasted motion. 379 00:22:14,291 --> 00:22:15,917 Good form, Jasper. 380 00:22:18,421 --> 00:22:20,173 You feel good about those pickles! 381 00:22:20,298 --> 00:22:21,548 Ketchup! 382 00:22:21,673 --> 00:22:23,509 Use your Lazy-Susan. 383 00:22:25,803 --> 00:22:27,805 Put your back into it, Seth! 384 00:22:27,930 --> 00:22:32,184 And pickles and pickle and mustard! 385 00:22:32,309 --> 00:22:33,894 We take the layout to a builder, 386 00:22:34,019 --> 00:22:36,314 custom build the kitchen to our exact specs. 387 00:22:36,439 --> 00:22:38,982 - Tada! The Speedee System is born. 388 00:22:39,107 --> 00:22:41,693 The world's first-ever system to deliver food fast. 389 00:22:41,818 --> 00:22:43,570 It's totally revolutionary. 390 00:22:43,695 --> 00:22:45,740 - And a complete disaster. - Why? 391 00:22:45,865 --> 00:22:47,616 Opening day, cars pull up onto the lot 392 00:22:47,741 --> 00:22:49,052 and they start honking immediately 393 00:22:49,076 --> 00:22:50,411 because no carhop comes up. 394 00:22:50,536 --> 00:22:52,079 You place your order! 395 00:22:52,204 --> 00:22:53,807 - We try to explain to them the walk-up window. 396 00:22:53,830 --> 00:22:56,416 And they are bewildered. Now they're furious. 397 00:22:56,541 --> 00:22:58,144 What do you mean I gotta get out of my car? 398 00:22:58,169 --> 00:22:59,921 Most of them just cuss us out and drive off. 399 00:23:00,046 --> 00:23:01,588 And the few that stay are mad as heck 400 00:23:01,713 --> 00:23:03,173 because they're eating off paper 401 00:23:03,298 --> 00:23:04,442 and they gotta discard their own trash. 402 00:23:04,467 --> 00:23:05,884 - Why? - You're doing great. 403 00:23:06,009 --> 00:23:07,320 Yeah, we won't be coming out to the car, 404 00:23:07,345 --> 00:23:08,512 but you can come on up. 405 00:23:08,637 --> 00:23:10,347 Welcome to McDonald's! 406 00:23:10,472 --> 00:23:12,272 We may have underestimated the learning curve. 407 00:23:12,392 --> 00:23:14,751 - So by five o'clock Dick is calculating how much it's going 408 00:23:14,810 --> 00:23:16,229 to cost to go back to drive-in. 409 00:23:16,354 --> 00:23:17,789 But I am not ready to throw in the towel. 410 00:23:17,814 --> 00:23:19,731 I go back to our old Hollywood days, 411 00:23:19,856 --> 00:23:21,942 I think to myself, we gotta go big with this. 412 00:23:22,067 --> 00:23:23,568 We gotta put on a show. 413 00:23:23,693 --> 00:23:25,631 So I say, "Dick, I wanna throw a grand re-opening. 414 00:23:25,654 --> 00:23:27,633 A gala premiere that would put Louis B. Mayer to shame." 415 00:23:27,656 --> 00:23:29,409 So we rent a bunch of spotlights. 416 00:23:29,534 --> 00:23:31,952 Same ones we used to haul around in the Columbia days. 417 00:23:32,077 --> 00:23:33,798 We get sparklers, a juggler for the kiddies. 418 00:23:33,871 --> 00:23:36,790 It is an event, people show up in droves. 419 00:23:36,915 --> 00:23:38,917 - And then... - The flies. 420 00:23:39,042 --> 00:23:40,920 They must've been drawn by all the lights. 421 00:23:41,045 --> 00:23:43,631 Millions of them. It was like a scene outta Exodus. 422 00:23:43,756 --> 00:23:46,968 The Pharaoh would've released the Israelites. 423 00:23:48,135 --> 00:23:49,804 Total disaster. 424 00:23:49,929 --> 00:23:51,471 Now it is towel time. 425 00:23:51,596 --> 00:23:53,015 The next day, Dick and I meet up 426 00:23:53,141 --> 00:23:55,101 to discuss going back to the old format. 427 00:23:55,226 --> 00:23:58,270 And as we're talking there's a knock at the service window. 428 00:24:02,525 --> 00:24:03,776 - I tell him we're closed. 429 00:24:03,901 --> 00:24:05,778 - We're closed. - But he looks so cute. 430 00:24:05,903 --> 00:24:07,821 Hang on. Hang on. What would you like, Son? 431 00:24:07,946 --> 00:24:09,490 - Can I buy a bag of burgers from you? 432 00:24:09,615 --> 00:24:11,159 - Three? - Yes, please. 433 00:24:11,284 --> 00:24:12,951 And I feel bad, so I fire up the grill 434 00:24:13,076 --> 00:24:15,913 and I make him a batch. 435 00:24:16,038 --> 00:24:17,330 There you are. 436 00:24:21,251 --> 00:24:23,921 As he's walking away from the service window a car pulls up. 437 00:24:28,634 --> 00:24:30,260 And then another. 438 00:24:33,638 --> 00:24:35,141 Dick? 439 00:24:36,267 --> 00:24:38,059 And then another. 440 00:24:45,776 --> 00:24:48,738 - Hello, welcome to McDonald's. - Hello there. 441 00:24:48,863 --> 00:24:50,465 Pretty soon there's a line around the block. 442 00:24:50,490 --> 00:24:52,866 - The word has spread. - And it's off to the races. 443 00:24:52,991 --> 00:24:54,701 And we are an overnight sensation 444 00:24:54,826 --> 00:24:56,703 30 years in the making. 445 00:25:03,752 --> 00:25:05,378 So that's our story. 446 00:25:49,048 --> 00:25:50,298 - Franchise! 447 00:25:50,423 --> 00:25:51,759 - Beg your pardon? - Franchise! 448 00:25:51,884 --> 00:25:53,176 Franchise the damn thing! 449 00:25:53,301 --> 00:25:55,096 It's too damn good for just one location. 450 00:25:55,221 --> 00:25:56,615 There should be McDonald's everywhere. 451 00:25:56,638 --> 00:25:58,766 Coast to coast. Sea to shining sea. 452 00:25:58,891 --> 00:26:00,851 - Mr. Kroc... - Hey, you know I... 453 00:26:00,977 --> 00:26:04,689 I got a confession I want to make to you boys. 454 00:26:04,814 --> 00:26:06,106 I'm not out here in California 455 00:26:06,231 --> 00:26:07,375 for any kind of business meetings. 456 00:26:07,400 --> 00:26:08,776 I came out here for you. 457 00:26:08,901 --> 00:26:11,695 A few days ago, I got into St. Louis, Missouri. 458 00:26:11,820 --> 00:26:14,699 And I was doing some business, and I broke out my map. 459 00:26:14,824 --> 00:26:19,161 And I followed my finger on one single highway west. 460 00:26:19,287 --> 00:26:20,496 Route 66. 461 00:26:20,621 --> 00:26:22,414 - Mr. Kroc... - And something told me. 462 00:26:22,539 --> 00:26:24,518 Something told me to get into my car and drive that highway. 463 00:26:24,541 --> 00:26:26,376 And you know where it led me? Right here. 464 00:26:26,501 --> 00:26:28,003 Right smack dab here. 465 00:26:28,128 --> 00:26:30,298 Right to this unbelievable establishment. 466 00:26:30,423 --> 00:26:32,924 And when I saw these lines and your whole operation, 467 00:26:33,049 --> 00:26:36,095 and tasted your product, I knew what needed to happen. 468 00:26:36,220 --> 00:26:38,180 Franchise. Franchise! 469 00:26:38,306 --> 00:26:42,101 Franchise! Franchise! Franchise! 470 00:26:44,436 --> 00:26:45,855 - We already tried. 471 00:26:50,901 --> 00:26:53,738 Five. Three in Southern California. One in Sacramento. 472 00:26:53,863 --> 00:26:55,823 And one in Phoenix. 473 00:26:55,948 --> 00:26:57,782 And that's all there will ever be. 474 00:26:57,907 --> 00:27:00,201 - Why? - Two-words. 475 00:27:00,327 --> 00:27:01,996 Quality control. 476 00:27:02,121 --> 00:27:05,040 It's almost impossible to enforce standards from afar. 477 00:27:05,165 --> 00:27:07,125 Places were a mess, filthy kitchens, 478 00:27:07,250 --> 00:27:08,501 inconsistent menus. 479 00:27:08,627 --> 00:27:10,503 - Sacramento was selling burritos. 480 00:27:10,630 --> 00:27:12,464 - To watch your precious creation 481 00:27:12,589 --> 00:27:15,550 be mismanaged like that... 482 00:27:15,675 --> 00:27:18,721 Your name... - Put Mac in the hospital. 483 00:27:20,513 --> 00:27:22,057 - Well... 484 00:27:22,182 --> 00:27:23,410 So you put somebody in charge to supervise them. 485 00:27:23,433 --> 00:27:25,810 - We did. - So what happened? 486 00:27:25,935 --> 00:27:27,813 - He obviously didn't do a great job. 487 00:27:27,938 --> 00:27:30,650 - So you hire somebody else, get somebody better. 488 00:27:30,775 --> 00:27:33,193 - Our energies are better spent making this place 489 00:27:33,318 --> 00:27:34,862 the best it can possibly be. 490 00:27:34,987 --> 00:27:36,548 - It's better to have one great restaurant 491 00:27:36,572 --> 00:27:38,657 - than fifty mediocre ones. - Yeah, yeah, yeah. 492 00:27:38,782 --> 00:27:40,259 I still think if you hire the right guy... 493 00:27:40,284 --> 00:27:42,036 - Ray, we're not interested. 494 00:27:42,161 --> 00:27:44,663 - Look, I think you boys are missing something here that is... 495 00:27:44,788 --> 00:27:47,124 I tell ya, you got something here. 496 00:27:49,501 --> 00:27:50,752 What is that? 497 00:27:50,877 --> 00:27:53,088 - A concept. - Huh. 498 00:27:53,213 --> 00:27:54,757 What are those? 499 00:27:54,882 --> 00:27:56,509 It's a way to make the place stand out 500 00:27:56,634 --> 00:27:58,176 when you're driving by. 501 00:27:58,301 --> 00:28:01,513 - The "Golden Arches", I call them. 502 00:28:01,638 --> 00:28:04,392 - The Golden Arches. 503 00:28:04,517 --> 00:28:05,893 Who thought of that? 504 00:28:06,018 --> 00:28:09,270 - Oh, that's some pure Dick magic right there. 505 00:28:09,396 --> 00:28:11,231 - Did you ever build one like that? 506 00:28:11,356 --> 00:28:13,358 - Just one. 507 00:28:13,483 --> 00:28:15,653 Phoenix. 508 00:29:51,414 --> 00:29:52,583 Ethel! 509 00:29:52,708 --> 00:29:54,125 In here. 510 00:29:54,250 --> 00:29:56,086 - Oh boy, I saw a restaurant, 511 00:29:56,211 --> 00:29:58,506 I've never seen a restaurant like this in my life. 512 00:29:58,631 --> 00:30:01,759 They've got this fully automated system. 513 00:30:01,884 --> 00:30:04,220 It's called the Speedee System. - Mm-hmm. 514 00:30:04,345 --> 00:30:07,765 - Which is a good name for it, 'cause man it is speedy. 515 00:30:07,890 --> 00:30:11,101 I'm telling you it's like something sprung from the mind 516 00:30:11,227 --> 00:30:13,645 of Henry Ford or something. 517 00:30:13,770 --> 00:30:16,065 - It's revolutionary? - It's revolutionary. 518 00:30:16,190 --> 00:30:18,442 Exactly what it is, it's revolutionary. 519 00:30:18,567 --> 00:30:20,967 - And you want to invest in it? - I don't know. I don't know. 520 00:30:21,069 --> 00:30:23,489 I'm not sure yet. But I just know I want to be part of it. 521 00:30:25,574 --> 00:30:28,326 - Boy... - So here we go. 522 00:30:28,451 --> 00:30:30,119 What do you mean by that? 523 00:30:30,246 --> 00:30:32,998 - Wax cups, Fold-a-Nooks, multi-mixers. 524 00:30:33,123 --> 00:30:34,458 A new idea to chase. 525 00:30:34,583 --> 00:30:36,919 - Those things put a roof over our heads. 526 00:30:37,044 --> 00:30:38,127 - At least over mine. 527 00:30:38,253 --> 00:30:39,672 - What do you mean over yours? 528 00:30:39,797 --> 00:30:41,507 Over "our" heads. 529 00:30:41,632 --> 00:30:44,884 - It's a good roof, Ray. It's a good house. 530 00:30:45,009 --> 00:30:48,596 It's a good life, if you weren't too busy to live it. 531 00:30:48,721 --> 00:30:50,891 We could go to the club, more than twice a year. 532 00:30:51,016 --> 00:30:53,227 Christ, just take a walk around the block together. 533 00:30:53,352 --> 00:30:58,022 Isn't it time to enjoy a little and stop chasing your tail? 534 00:30:58,147 --> 00:31:02,111 When's enough going to be enough for you? 535 00:31:02,236 --> 00:31:04,320 - Honestly? 536 00:31:04,445 --> 00:31:06,531 Probably never. 537 00:31:09,742 --> 00:31:11,912 Why should I settle when other men won't? 538 00:31:12,037 --> 00:31:13,413 - I don't know, Ray. 539 00:31:13,538 --> 00:31:15,790 - Maybe if I had a wife with an ounce of vision. 540 00:31:15,915 --> 00:31:19,044 Showed me an ounce of support. 541 00:31:19,169 --> 00:31:20,880 Sorry. Wrong word. 542 00:31:21,005 --> 00:31:22,463 - I've done nothing but support you! 543 00:31:22,589 --> 00:31:24,340 - Look, I'm sorry. 544 00:31:24,465 --> 00:31:26,134 - No. Ups, downs. 545 00:31:26,259 --> 00:31:29,555 Dwindling savings, your schemes. - You're right. 546 00:32:58,559 --> 00:33:00,163 Are you familiar with the concept of the chicken 547 00:33:00,186 --> 00:33:02,105 and the egg, Mr. Johnson? 548 00:33:02,230 --> 00:33:04,775 Because I think that's applicable here. 549 00:33:55,200 --> 00:33:56,951 - Hey, Dick. 550 00:34:00,329 --> 00:34:02,415 - What is it with this guy? 551 00:34:02,540 --> 00:34:04,417 - Do it for your country! - What? 552 00:34:07,628 --> 00:34:09,481 - If you boys don't want to franchise for yourselves, 553 00:34:09,505 --> 00:34:12,259 that's fine. Do it for your country. 554 00:34:14,260 --> 00:34:16,512 Do it for America. 555 00:34:21,184 --> 00:34:22,864 You know I've drove through a lot of towns. 556 00:34:22,978 --> 00:34:24,771 A lot of small towns. 557 00:34:24,896 --> 00:34:27,565 And they all had two things in common. 558 00:34:27,690 --> 00:34:29,735 They had a courthouse and they had a church. 559 00:34:29,860 --> 00:34:32,653 On top of the church you got a cross, 560 00:34:32,780 --> 00:34:35,949 and on top of the courthouse, they'd have a flag. 561 00:34:36,074 --> 00:34:37,826 Flags, crosses. 562 00:34:37,951 --> 00:34:40,954 Crosses, flags. 563 00:34:41,079 --> 00:34:43,182 Driving around, I just cannot stop thinking about this 564 00:34:43,206 --> 00:34:45,125 tremendous restaurant. 565 00:34:45,250 --> 00:34:48,461 Now at the risk of sounding blasphemous, 566 00:34:48,586 --> 00:34:51,715 forgive me, those arches have a lot in common 567 00:34:51,840 --> 00:34:53,382 with those buildings. 568 00:34:53,509 --> 00:34:55,469 A building with a cross on top of it. 569 00:34:55,594 --> 00:34:58,054 What is that? It's a gathering place where decent wholesome 570 00:34:58,179 --> 00:35:01,557 people come together and they share values 571 00:35:01,682 --> 00:35:04,436 protected by that American flag. 572 00:35:04,561 --> 00:35:09,775 It could be said that beautiful building flanked by those arches 573 00:35:09,900 --> 00:35:12,318 signifies more or less the same thing. 574 00:35:12,443 --> 00:35:16,739 It doesn't just say delicious hamburgers inside. 575 00:35:16,864 --> 00:35:19,326 They signify family. It signifies community. 576 00:35:19,451 --> 00:35:22,246 It's a place where American's come together to break bread. 577 00:35:22,371 --> 00:35:26,166 I am telling you, 578 00:35:26,291 --> 00:35:30,878 McDonald's can be the new American church. 579 00:35:32,713 --> 00:35:34,465 Feeding bodies and feeding souls 580 00:35:34,590 --> 00:35:38,302 and it ain't just open on Sundays, boys. 581 00:35:38,427 --> 00:35:40,931 It's open seven-days a week. 582 00:35:47,980 --> 00:35:49,731 Crosses. 583 00:35:49,856 --> 00:35:52,150 Flags. 584 00:35:52,275 --> 00:35:53,818 Arches. 585 00:36:01,659 --> 00:36:03,829 - Give us a minute, Ray. 586 00:36:03,954 --> 00:36:05,706 - Sure. 587 00:36:09,251 --> 00:36:11,210 - I don't know. 588 00:36:11,335 --> 00:36:14,882 - This is your dream, it's bigger than your dream. 589 00:36:15,007 --> 00:36:19,010 Arches. Your arches. Coast to coast. 590 00:36:19,135 --> 00:36:21,554 - I can't put you through that again. 591 00:36:21,679 --> 00:36:24,599 - I know how bad you want this. And you should have it. 592 00:36:24,724 --> 00:36:26,559 - Your diabetes. Last time... 593 00:36:26,684 --> 00:36:28,746 - We'll do things differently. Learn from our mistakes. 594 00:36:28,769 --> 00:36:30,355 - How so? 595 00:36:30,480 --> 00:36:32,719 - Keep a tighter leash on everything. Complete oversight. 596 00:36:32,815 --> 00:36:34,193 Every change goes through us. 597 00:36:34,318 --> 00:36:36,152 - Who says he's going to listen? 598 00:36:36,277 --> 00:36:38,155 - We'll make him listen. 599 00:36:38,280 --> 00:36:39,780 We'll draw up a contact. 600 00:36:39,907 --> 00:36:42,074 Clear as day, black and white. 601 00:37:03,597 --> 00:37:04,847 - Fine. 602 00:37:08,268 --> 00:37:09,894 Fine. 603 00:37:13,773 --> 00:37:15,650 Fine. 604 00:37:20,072 --> 00:37:21,739 Fine. 605 00:37:40,050 --> 00:37:42,260 - Let's get to work, boys. - What's the first step? 606 00:37:42,385 --> 00:37:44,137 - Just leave that to me. 607 00:37:44,262 --> 00:37:46,222 We are a dynamic-fast growing company. 608 00:37:46,347 --> 00:37:48,724 And we're poised to make major inroads nationally. 609 00:37:48,849 --> 00:37:51,769 So in addition to giving us a real strong foothold right here 610 00:37:51,894 --> 00:37:54,898 in the Midwest, the Des Plaines location would serve as kind of 611 00:37:55,023 --> 00:37:58,527 a lure for other franchises if you will. 612 00:37:58,652 --> 00:38:00,903 - What are those? 613 00:38:01,028 --> 00:38:03,739 - What are... - Those? 614 00:38:06,952 --> 00:38:08,911 - Let me see. Oh, those. Yeah. 615 00:38:09,036 --> 00:38:10,998 That's just my little way of separating us 616 00:38:11,123 --> 00:38:12,916 from the rest of the pack. 617 00:38:13,041 --> 00:38:14,835 You like 'em? 618 00:38:14,960 --> 00:38:16,961 I call them the Golden Arches. 619 00:38:17,086 --> 00:38:20,090 - You look familiar. Have we met before? 620 00:38:20,215 --> 00:38:21,590 - I don't think so. 621 00:38:21,717 --> 00:38:23,157 I think I would have remembered that. 622 00:38:23,217 --> 00:38:25,219 Peruse the inside here if you don't mind. 623 00:38:25,344 --> 00:38:27,806 - Take a look at the, read that. - Yeah. 624 00:38:27,931 --> 00:38:29,932 - The Fold-a-Nook. 625 00:38:30,057 --> 00:38:32,226 It's like a Murphy Bed, for your kitchen. 626 00:38:32,351 --> 00:38:33,936 Huh? 627 00:38:37,231 --> 00:38:40,693 - Take a look at the blueprints we got. 628 00:38:40,818 --> 00:38:42,278 We had those done locally. 629 00:38:42,403 --> 00:38:43,947 - I never forget a face. 630 00:38:49,702 --> 00:38:52,246 - Unique. Original. Totally innovative. 631 00:38:52,371 --> 00:38:53,789 There's nothing like this. 632 00:38:53,914 --> 00:38:56,585 Nothing in the entire food service sector. 633 00:38:56,710 --> 00:38:59,838 - Nice brochure, professionally done. 634 00:39:02,173 --> 00:39:03,550 Have we met? 635 00:39:05,092 --> 00:39:06,844 The paper cup guy. 636 00:39:06,969 --> 00:39:09,972 - Yeah. That was a long time ago. 637 00:39:10,097 --> 00:39:11,891 That was a long time ago. 638 00:39:13,518 --> 00:39:14,936 What do you think? 639 00:39:15,061 --> 00:39:17,105 - I don't know. 640 00:39:19,231 --> 00:39:20,400 - There's... 641 00:39:22,652 --> 00:39:23,903 Look... 642 00:39:25,905 --> 00:39:27,699 I'm gonna level with ya. 643 00:39:30,952 --> 00:39:33,413 I need this one. 644 00:39:33,538 --> 00:39:34,914 You think, uh... 645 00:39:35,039 --> 00:39:36,309 Is there anything you can do to help me out? 646 00:39:36,333 --> 00:39:37,876 - I'll tell you what, let me refer you 647 00:39:38,001 --> 00:39:39,628 to one of my colleagues. 648 00:39:39,753 --> 00:39:43,382 Somebody who may be better suited to meet your needs. 649 00:39:43,507 --> 00:39:45,132 - Thank you. 650 00:39:49,137 --> 00:39:50,764 - Ray Kroc. 651 00:39:51,889 --> 00:39:52,891 Address... 652 00:39:53,016 --> 00:39:56,519 - 143 Juniper Road, 653 00:39:56,644 --> 00:39:59,271 Arlington Heights, Illinois. 654 00:40:00,565 --> 00:40:01,817 - Home telephone number? 655 00:40:03,402 --> 00:40:05,653 - Ahh, use my office telephone number, 656 00:40:05,778 --> 00:40:08,322 that's the best place to reach me. 657 00:40:08,447 --> 00:40:09,907 - All right. 658 00:40:10,032 --> 00:40:11,952 Of course we'll need an appraisal on your home 659 00:40:12,077 --> 00:40:14,161 before we can issue funds. 660 00:40:38,436 --> 00:40:39,938 - Be right. 661 00:40:41,398 --> 00:40:43,023 Just be right one time. 662 00:40:58,248 --> 00:40:59,916 One time. 663 00:41:01,835 --> 00:41:03,019 June, did you schedule the stakeout with the engineer? 664 00:41:03,043 --> 00:41:04,211 All set. 665 00:41:04,336 --> 00:41:05,630 - What about the fire department? 666 00:41:05,755 --> 00:41:06,983 Did you get the approval for the driveway design? 667 00:41:07,007 --> 00:41:08,507 - Left a message with them yesterday. 668 00:41:08,632 --> 00:41:10,010 - Excavation permits? 669 00:41:10,135 --> 00:41:11,635 - I'm meeting with them today. 670 00:41:11,760 --> 00:41:13,429 - All right. 671 00:41:13,554 --> 00:41:15,974 Hey, what's going on with San Bernardino, by the way? 672 00:41:16,099 --> 00:41:20,811 - I just spoke to Dick, he says they're working on it. 673 00:41:20,936 --> 00:41:22,313 - They're working on it? 674 00:41:22,438 --> 00:41:23,648 - That's what he said. 675 00:41:25,567 --> 00:41:27,902 - Ray Kroc on the line. 676 00:41:30,905 --> 00:41:33,365 - Hiya, Ray. - Boy, you boys are killing me. 677 00:41:33,492 --> 00:41:34,576 What's the hold up? 678 00:41:34,701 --> 00:41:36,119 I break ground in two weeks. 679 00:41:36,244 --> 00:41:38,246 - These things take time. 680 00:41:38,371 --> 00:41:39,998 You're proposing substantial alterations. 681 00:41:40,123 --> 00:41:42,666 - I'm adding a basement and a furnace, that's all. 682 00:41:42,791 --> 00:41:45,461 - We need our architect to thoroughly review it 683 00:41:45,586 --> 00:41:47,467 and make sure everything is safe and up to code. 684 00:41:47,588 --> 00:41:50,675 - Fine. Has he seen it yet, has he taken a look at it? 685 00:41:50,800 --> 00:41:52,344 - I'm not sure to be honest. 686 00:41:52,469 --> 00:41:54,929 - I've got bulldozers rolling up on the 23rd. 687 00:41:55,054 --> 00:41:57,224 - I'm not the one who scheduled that, Ray. 688 00:41:57,349 --> 00:41:59,476 - I need you to take a breath. - Take a breath? 689 00:41:59,601 --> 00:42:02,728 Do you realize what it's going to cost me if I have to push? 690 00:42:02,853 --> 00:42:04,688 - Hopefully, it won't come to that. 691 00:42:04,813 --> 00:42:06,525 - Every restaurant in the Midwest 692 00:42:06,650 --> 00:42:07,983 has a basement and a furnace. 693 00:42:08,108 --> 00:42:09,860 - This is standard stuff. - I understand. 694 00:42:09,985 --> 00:42:12,030 But it's our name on that building. 695 00:42:12,155 --> 00:42:15,407 God forbid the floor caves in and people get hurt or worse 696 00:42:15,534 --> 00:42:17,369 because of some design flaw we missed. 697 00:42:17,494 --> 00:42:20,496 Let's just slow down a minute and make sure it's done right. 698 00:42:20,621 --> 00:42:22,581 - So much for the Speedee System, huh? 699 00:42:28,420 --> 00:42:30,757 - Did he just hang up on you? - Yes. 700 00:42:30,882 --> 00:42:33,092 Unless we got violently disconnected. 701 00:42:33,217 --> 00:42:34,844 - Okay. 702 00:42:36,637 --> 00:42:38,056 It'll be fine. 703 00:42:40,809 --> 00:42:43,269 - Where's the... Where's the front of the apron? 704 00:42:43,394 --> 00:42:45,521 - Show me. - All right. 705 00:42:45,646 --> 00:42:47,916 Just make sure the windows are big enough so the customers 706 00:42:47,940 --> 00:42:49,793 can look into the restaurant. All the way to the kitchen. 707 00:42:49,818 --> 00:42:51,360 Doesn't look right. Let me see this. 708 00:42:51,485 --> 00:42:52,737 - Ray. - What? 709 00:42:52,862 --> 00:42:54,405 - We got a letter from San Bernardino. 710 00:42:54,530 --> 00:42:56,532 - Read it to me. 711 00:42:56,657 --> 00:42:59,411 - Dear Ray. Thank you for your letter sharing your idea 712 00:42:59,536 --> 00:43:03,039 to strike a deal with Coca-Cola to sponsor menu boards 713 00:43:03,164 --> 00:43:05,208 at the new Des Plaines location. 714 00:43:05,333 --> 00:43:07,793 An intriguing notion, indeed. 715 00:43:07,918 --> 00:43:10,588 As you rightly point out, such an arrangement would provide 716 00:43:10,713 --> 00:43:12,340 a steady source of revenue to the store 717 00:43:12,465 --> 00:43:14,759 at no additional labor cost. 718 00:43:14,884 --> 00:43:18,471 - However... - However? However, what? 719 00:43:18,597 --> 00:43:19,931 - However, this is a concept 720 00:43:20,056 --> 00:43:22,016 that goes beyond our core beliefs. 721 00:43:22,141 --> 00:43:25,894 McDonald's was founded with the idea of families 722 00:43:26,021 --> 00:43:27,646 and not strict commerce. 723 00:43:27,771 --> 00:43:29,458 - Sons of bitches, they don't know what the hell... 724 00:43:29,481 --> 00:43:31,358 - And so on and so on... 725 00:43:33,737 --> 00:43:35,362 Here you go, gentlemen. Back to work. 726 00:43:35,487 --> 00:43:37,032 - Let me explain. 727 00:43:37,157 --> 00:43:39,867 It'll be real small, along the bottom. Very discreet. 728 00:43:39,992 --> 00:43:41,637 - We're just not comfortable with the notion 729 00:43:41,661 --> 00:43:44,121 of turning our menu into an advertisement. 730 00:43:44,246 --> 00:43:46,916 - See it's not an ad, it's sponsorship. 731 00:43:47,041 --> 00:43:49,085 - It's distasteful. - It's free money! 732 00:43:49,210 --> 00:43:51,271 - There are plenty of things we could do to make a quick buck, 733 00:43:51,295 --> 00:43:53,655 - that doesn't mean we should. - Loads of restaurants do it! 734 00:43:53,757 --> 00:43:55,300 - Well, we don't. - Why not? 735 00:43:55,425 --> 00:43:57,385 - Cause I have no interest in indulging 736 00:43:57,510 --> 00:43:58,909 in that sort of crass commercialism. 737 00:43:59,012 --> 00:44:00,554 It's not McDonald's. 738 00:44:00,679 --> 00:44:02,407 - I didn't realize I was partnering with a beatnik. 739 00:44:02,431 --> 00:44:04,976 - I'll have you know I'm a card-carrying Republican. 740 00:44:05,101 --> 00:44:07,978 - Yeah, well you coulda fooled me. 741 00:44:08,103 --> 00:44:09,813 - He hung up again. 742 00:44:09,938 --> 00:44:13,193 - He's just... He's just a little excitable, that's all. 743 00:44:16,570 --> 00:44:19,114 - A hot head like that, you don't know what he's capable of. 744 00:44:19,239 --> 00:44:23,327 - It's all bluster, Dick. His bark is worse than his bite. 745 00:44:23,452 --> 00:44:24,847 - That's what Neville Chamberlain said. 746 00:44:24,871 --> 00:44:26,331 - He'll relax. 747 00:44:26,456 --> 00:44:28,583 Give him some time. 748 00:44:34,672 --> 00:44:36,257 - What are you doing? Come on. 749 00:44:36,382 --> 00:44:38,503 There's time to lean, there's time to clean. Let's go. 750 00:44:40,469 --> 00:44:42,722 Put the hat on straight. 751 00:44:45,599 --> 00:44:46,809 400 degrees, right? 752 00:44:46,934 --> 00:44:48,228 That'a boy, way to work. 753 00:44:48,353 --> 00:44:50,021 Nice. 754 00:44:50,146 --> 00:44:51,856 Hey, hey, hey. There's one pickle on there. 755 00:44:51,981 --> 00:44:54,043 Two pickles on all the buns. Two pickles on all of them. 756 00:44:54,067 --> 00:44:57,277 Don't... don't... Look, watch. Flip 'em like that. 757 00:44:57,403 --> 00:44:58,838 You already turned them over and press them one time. 758 00:44:58,862 --> 00:45:00,782 And that one's too pink. All right. 759 00:45:02,199 --> 00:45:03,742 And you... 760 00:45:06,161 --> 00:45:08,331 Get... these... 761 00:45:09,958 --> 00:45:11,333 That's pretty damn good. 762 00:45:11,458 --> 00:45:14,503 - What's your name? - Fred Turner, sir. 763 00:45:14,628 --> 00:45:17,090 - Nice work. Fred Turner. 764 00:45:17,215 --> 00:45:18,925 Fred Turner. 765 00:45:46,619 --> 00:45:48,788 It's such a delicate subject 766 00:45:48,913 --> 00:45:50,831 that I... I just don't know how to say it. 767 00:45:50,956 --> 00:45:54,918 Kind of a... I don't know how to say it. 768 00:45:55,043 --> 00:45:56,295 Now, look, Mary. 769 00:45:56,420 --> 00:45:58,338 You called me, you rushed over to gab. 770 00:45:58,465 --> 00:46:00,592 Now, what is it you want to say? 771 00:46:00,717 --> 00:46:02,010 Well, Jack... 772 00:46:04,137 --> 00:46:05,512 - I'm sorry. 773 00:46:06,889 --> 00:46:08,641 I know I've been neglecting you. 774 00:46:17,233 --> 00:46:21,195 What do you say tomorrow we go to supper at the club? 775 00:46:27,952 --> 00:46:29,621 - Really? 776 00:46:29,746 --> 00:46:31,371 - Really. 777 00:46:34,250 --> 00:46:35,793 Well, look what the cat dragged in. 778 00:46:35,918 --> 00:46:37,128 Hello, everyone. 779 00:46:37,253 --> 00:46:38,838 Hi there. Hi. Hey... How are ya? 780 00:46:38,963 --> 00:46:40,440 - Evening, stranger. - Good to see you. 781 00:46:40,465 --> 00:46:43,050 - Linda Ballen was just there, she adored it. 782 00:46:43,175 --> 00:46:45,887 - This is on the left side of the 14th fairway. 783 00:46:46,012 --> 00:46:47,472 - No, use your three-wood. 784 00:46:47,597 --> 00:46:49,097 - Hmm, three-wood. - Hit it clean. 785 00:46:49,224 --> 00:46:50,974 - I hear Acapulco is divine. 786 00:46:51,099 --> 00:46:52,309 - Where do you like, Ethel? 787 00:46:52,434 --> 00:46:54,603 - Umm, Spain. 788 00:46:54,728 --> 00:46:56,648 - Spain? - Wonderful. 789 00:46:56,773 --> 00:46:58,358 - Wow. How was it? 790 00:46:58,483 --> 00:47:01,068 - Oh no, I mean, I'm thinking about it. 791 00:47:01,193 --> 00:47:02,528 - Oh, you haven't been. 792 00:47:02,653 --> 00:47:06,199 - Well, we're dreaming of a trip, right? 793 00:47:06,324 --> 00:47:08,201 - Great, yeah. 794 00:47:11,621 --> 00:47:13,873 - How's your game, Ray? - Lately? 795 00:47:13,998 --> 00:47:16,125 - Non-existent. - I'm no Ben Hogan myself. 796 00:47:16,251 --> 00:47:17,668 - No kidding? 797 00:47:17,793 --> 00:47:20,963 - Haha, yeah. I did hit a hole-in-one of a sort, 798 00:47:21,088 --> 00:47:23,715 recently though. 799 00:47:23,842 --> 00:47:27,719 I came across an really, really interesting business opportunity. 800 00:47:27,846 --> 00:47:29,222 Really interesting. 801 00:47:29,347 --> 00:47:30,907 You boys are gonna want a piece of this. 802 00:47:30,931 --> 00:47:32,742 - Here we go again. - What is it this time, Ray? 803 00:47:32,766 --> 00:47:35,228 - Restaurant. 804 00:47:35,353 --> 00:47:36,980 - New kind of restaurant. - New how? 805 00:47:37,105 --> 00:47:39,481 Restaurant filled with milkshakes and Fold-a-Nooks? 806 00:47:43,527 --> 00:47:45,655 - Fold-a-Nooks. 807 00:47:47,574 --> 00:47:50,034 - Ha-ha. - I'm just joking with you, Ray. 808 00:47:50,159 --> 00:47:52,829 - Hold on, Jack. You should hear him out. 809 00:47:54,496 --> 00:47:55,706 This one's different. 810 00:48:00,085 --> 00:48:03,922 - Well, do tell us more. 811 00:48:04,047 --> 00:48:05,842 - I will. 812 00:48:05,967 --> 00:48:08,677 This is a thing of beauty. 813 00:48:08,802 --> 00:48:10,346 Fully automated kitchen. 814 00:48:10,471 --> 00:48:12,471 Likes of which I've never seen. It's revolutionary. 815 00:48:12,514 --> 00:48:14,016 It's called the Speedee System. 816 00:48:14,141 --> 00:48:15,827 The thing I like about this, it's franchisable. 817 00:48:15,851 --> 00:48:17,288 The first one is already up and running. 818 00:48:17,311 --> 00:48:18,563 Come on over and take a look. 819 00:48:18,688 --> 00:48:20,898 Might make you boys a few dollars. 820 00:48:24,110 --> 00:48:26,112 You don't have to worry about a thing. 821 00:48:26,237 --> 00:48:27,739 We're in charge of everything after. 822 00:48:27,864 --> 00:48:29,990 And all these franchises look exactly the same. 823 00:48:30,115 --> 00:48:32,784 I would have never thought but younger workers are better. 824 00:48:32,911 --> 00:48:34,621 They're hustling, they're ambitious. 825 00:48:34,746 --> 00:48:36,456 Easy as pie. 826 00:48:36,581 --> 00:48:38,684 You just pay the franchise fee, we take care of everything else. 827 00:48:38,708 --> 00:48:40,293 I'll tell you the whole thing. 828 00:48:43,295 --> 00:48:44,713 Close enough, pick it up, Drew. 829 00:48:44,838 --> 00:48:46,465 All right, let's do this. 830 00:48:49,427 --> 00:48:50,677 Got her? 831 00:48:50,802 --> 00:48:52,387 Okay. You'll be real happy there. 832 00:48:56,141 --> 00:48:57,809 - Congratulations. - All right. 833 00:49:05,777 --> 00:49:08,028 - Three new franchises in the last month. 834 00:49:08,153 --> 00:49:10,280 - Well, that's great. 835 00:49:10,405 --> 00:49:11,615 What? 836 00:49:11,740 --> 00:49:14,077 - I don't know. 837 00:49:14,202 --> 00:49:15,536 - What? 838 00:49:15,661 --> 00:49:17,222 - Don't you think maybe, given our experience, 839 00:49:17,246 --> 00:49:20,416 that this is all happening a little too quickly? 840 00:49:20,541 --> 00:49:22,085 If they all pop up at once, 841 00:49:22,210 --> 00:49:24,336 how is he going to maintain standards? 842 00:50:18,391 --> 00:50:20,393 - Son of a bitch. 843 00:50:23,146 --> 00:50:24,396 - Give it a whack, Jack. 844 00:50:27,775 --> 00:50:30,570 - Hey! Look at this. What is this? 845 00:50:30,695 --> 00:50:32,030 Huh? What is that? 846 00:50:32,155 --> 00:50:33,489 - It appears to be a hamburger. 847 00:50:33,614 --> 00:50:34,974 - Not a McDonald's burger it's not. 848 00:50:35,032 --> 00:50:36,409 Look at all that ketchup. 849 00:50:36,534 --> 00:50:37,927 You've got three pickles on there instead of two. 850 00:50:37,952 --> 00:50:40,038 Look at that. Look at that, lettuce. 851 00:50:40,163 --> 00:50:41,456 Really, Jack? Lettuce? 852 00:50:41,581 --> 00:50:43,291 - Can we talk about this another time? 853 00:50:43,416 --> 00:50:45,143 - Look at the patty itself, that is tragically overcooked. 854 00:50:45,168 --> 00:50:46,501 Tragically! 855 00:50:46,626 --> 00:50:48,105 - I don't know, Ray, it looks good to me. 856 00:50:48,128 --> 00:50:49,523 - What the hell do you know about quality? 857 00:50:49,547 --> 00:50:50,898 I was by your restaurant today too. 858 00:50:50,922 --> 00:50:52,443 - Yeah, what about it? - What about it? 859 00:50:52,467 --> 00:50:53,943 You got corn on the cob, you got fried chicken! 860 00:50:53,967 --> 00:50:55,635 - People love fried chicken. - Do they? 861 00:50:55,762 --> 00:50:57,822 Let them go somewhere where they serve fried chicken. 862 00:50:57,847 --> 00:50:59,306 And your kitchen is filthy! 863 00:50:59,431 --> 00:51:01,141 What the hell is the matter with you guys? 864 00:51:01,266 --> 00:51:03,106 - I don't know about you, Ray, but I'm retired. 865 00:51:03,143 --> 00:51:04,621 - You said this would be a good place for us to park our money. 866 00:51:04,644 --> 00:51:05,938 - No, no. - It's an investment! 867 00:51:06,063 --> 00:51:07,291 - If I wanted a job, I would have applied 868 00:51:07,315 --> 00:51:09,025 for a cook position. 869 00:51:09,150 --> 00:51:11,510 - You couldn't get a job as a cook in one of my restaurants. 870 00:51:11,568 --> 00:51:12,568 - Hey! 871 00:51:12,612 --> 00:51:13,862 - What's his problem? 872 00:51:13,987 --> 00:51:16,407 - He's a pain in the ass is what he is. 873 00:51:16,532 --> 00:51:17,992 Right back at ya, Ray. 874 00:51:18,117 --> 00:51:19,786 - Ethel? - In here. 875 00:51:19,911 --> 00:51:21,746 - Hi. 876 00:51:21,871 --> 00:51:24,164 - Ray, hurry and get changed. Dinner is called for seven. 877 00:51:24,289 --> 00:51:28,126 - Yeah, we're not going to the club tonight. 878 00:51:28,251 --> 00:51:30,045 - You canceled our dinner? 879 00:51:30,170 --> 00:51:32,965 - I canceled our membership. 880 00:51:33,090 --> 00:51:34,759 - What? 881 00:51:34,884 --> 00:51:37,552 - Those Roland Green people, they're not really our kind. 882 00:51:37,677 --> 00:51:39,179 - What are you talking about? 883 00:51:39,304 --> 00:51:43,226 - I've lost interest hobnobbing with the idle rich. 884 00:51:43,351 --> 00:51:44,811 - The idle rich? 885 00:51:44,936 --> 00:51:47,355 - Yeah, you know their golf, their Rob Roys. 886 00:51:47,480 --> 00:51:51,025 They're so complacent and content. 887 00:51:51,150 --> 00:51:53,652 - Ray. Please tell me you're joking. 888 00:51:53,777 --> 00:51:55,362 These are our friends. 889 00:51:55,487 --> 00:51:58,407 - No, I know. I know. You know what? 890 00:51:58,532 --> 00:52:01,536 You and I can make a lot of new friends. 891 00:52:01,661 --> 00:52:03,054 It's all right, we'll make new friends. 892 00:52:03,079 --> 00:52:06,958 Friends that are more suitable, for us. 893 00:52:07,083 --> 00:52:08,626 You know? 894 00:52:08,751 --> 00:52:11,086 Don't you think? 895 00:52:11,211 --> 00:52:12,838 You know what? Give me one second. 896 00:52:12,963 --> 00:52:14,548 The garage is driving me crazy. 897 00:52:14,673 --> 00:52:16,634 Can I just go sweep it up and clean it up? 898 00:52:16,759 --> 00:52:18,177 And then put a nice dress on, 899 00:52:18,302 --> 00:52:20,096 I'll take you out for something to eat. 900 00:52:30,648 --> 00:52:34,568 Yeah! Yeah! This is ridiculous! 901 00:52:36,195 --> 00:52:39,322 Might as well go, you're not going to get anything! 902 00:52:39,447 --> 00:52:41,492 - Good job, guys! - Good job! 903 00:52:43,327 --> 00:52:45,036 You look real busy! 904 00:52:45,163 --> 00:52:47,248 Fine, yeah dance, that's a good dance there, buddy. 905 00:52:47,373 --> 00:52:49,833 Good job, do anything but make a hamburger. 906 00:52:49,958 --> 00:52:52,085 Cancel! Cancel my order! 907 00:52:54,422 --> 00:52:58,175 - Just take a gander at this handsome gold inlay. 908 00:52:58,300 --> 00:53:00,027 You're telling me such spectacular craftsmanship 909 00:53:00,052 --> 00:53:01,637 isn't worth $8.95? 910 00:53:01,762 --> 00:53:03,306 - But I'm not interested. 911 00:53:03,431 --> 00:53:04,931 - You're not interested in a Bible 912 00:53:05,056 --> 00:53:08,436 sure to be the pride of your family's home library? 913 00:53:08,561 --> 00:53:12,898 As you no doubt know, June, envy is one of the seven deadly sins. 914 00:53:13,023 --> 00:53:15,335 And that is what your friends and neighbors will be guilty of 915 00:53:15,358 --> 00:53:17,652 when they see this leather-bound beauty on your bookshelf. 916 00:53:17,777 --> 00:53:20,280 - Sir, this is a private place of business. 917 00:53:20,405 --> 00:53:23,867 I'm afraid I'm going to have to ask you to leave. 918 00:53:23,992 --> 00:53:25,369 Thank you for your time. 919 00:53:27,038 --> 00:53:29,916 Prince Castle Sales. Oh, hold on. 920 00:53:30,041 --> 00:53:34,045 Ray. It's Mac. Do you want to take this? 921 00:53:34,170 --> 00:53:38,132 Ahh yeah, tell him I'll call him back. 922 00:53:38,257 --> 00:53:40,509 - Hey, hey. Wait a minute. 923 00:53:40,635 --> 00:53:41,969 What's your name? 924 00:53:42,094 --> 00:53:45,139 - Leonard. Leonard Rosenblatt. 925 00:53:45,264 --> 00:53:47,266 - Rosenblatt? Really? 926 00:53:48,684 --> 00:53:51,103 What's a Jew doing selling Catholic Bibles? 927 00:53:51,228 --> 00:53:52,688 - Making a living. 928 00:53:59,820 --> 00:54:01,780 - I believe in you. 929 00:54:29,224 --> 00:54:32,018 - Tuck that pickle in. These are ready to spin. Smooth... 930 00:54:33,813 --> 00:54:35,481 275... 931 00:54:35,606 --> 00:54:38,775 No salt for 30 seconds, okay? Looking good, fellas! 932 00:54:38,900 --> 00:54:40,568 Looking good! Big smiles! 933 00:54:40,695 --> 00:54:42,780 If you've got time to lean, you've got time to clean! 934 00:54:47,702 --> 00:54:49,327 - It's normally ten and under, 935 00:54:49,452 --> 00:54:51,664 but for you I'll make an exception. 936 00:54:51,789 --> 00:54:53,958 Haha! 937 00:54:54,083 --> 00:54:56,126 Love it. Nice. 938 00:54:59,922 --> 00:55:01,632 My new franchisees are great. 939 00:55:01,757 --> 00:55:03,467 He's in the back working in the kitchen. 940 00:55:03,592 --> 00:55:06,762 She's out front, handing suckers out to the little kids. 941 00:55:06,887 --> 00:55:09,389 Husband and wife, side by side. 942 00:55:11,016 --> 00:55:12,518 Like a real team. 943 00:55:15,603 --> 00:55:18,565 It is really something to see. 944 00:55:18,690 --> 00:55:20,568 Wonderful, don't you think, Ethel? 945 00:55:20,693 --> 00:55:22,777 - I suppose it is, yeah. - Yeah. 946 00:55:23,862 --> 00:55:25,947 Like teammates. 947 00:55:33,164 --> 00:55:35,248 I made supper plans for us, Friday. 948 00:55:37,793 --> 00:55:40,170 - I'm guessing you didn't rejoin Roland Green? 949 00:55:40,295 --> 00:55:43,715 - Well no... no. Someplace far better. 950 00:55:56,269 --> 00:55:57,771 - B-5! 951 00:55:58,938 --> 00:56:00,273 - So salty. 952 00:56:01,442 --> 00:56:02,943 I love the salt. 953 00:56:07,489 --> 00:56:09,240 - So what do you do, Art? 954 00:56:09,367 --> 00:56:11,052 - Had a little plumbing business going for a while after getting 955 00:56:11,077 --> 00:56:12,827 out of the service. 956 00:56:12,952 --> 00:56:15,389 Now I sell vacuum cleaners and give piano lessons on the side. 957 00:56:15,414 --> 00:56:16,791 - Wow. 958 00:56:16,916 --> 00:56:18,751 - Wow. Busy guy. Good for you. 959 00:56:18,876 --> 00:56:20,920 Vacuums, plumping, piano lessons. 960 00:56:21,045 --> 00:56:23,005 You're a jack of all trades. 961 00:56:23,130 --> 00:56:25,215 - Yeah, whatever puts food on the table, right? 962 00:56:25,340 --> 00:56:28,302 - You must be so proud? 963 00:56:28,427 --> 00:56:29,887 - How would you like to do more than 964 00:56:30,012 --> 00:56:31,347 "put a little food on the table"? 965 00:56:31,472 --> 00:56:33,306 Bingo! 966 00:56:33,431 --> 00:56:35,726 - She's excited. 967 00:56:35,851 --> 00:56:37,519 - What'd you have in mind? 968 00:56:50,157 --> 00:56:51,324 - Burger up. 969 00:56:57,456 --> 00:57:00,876 - I'm going to give you three words. 970 00:57:01,001 --> 00:57:03,963 I want you to take those three words home with you tonight. 971 00:57:04,088 --> 00:57:07,842 McDonald's is family. 972 00:57:10,635 --> 00:57:12,929 Isn't that great? 973 00:57:13,054 --> 00:57:15,766 You know what I say when I see that? 974 00:57:15,891 --> 00:57:19,769 Family. We're one big family. 975 00:57:19,894 --> 00:57:21,438 Aren't we? 976 00:57:21,563 --> 00:57:23,440 We've got mouths to feed. 977 00:57:23,565 --> 00:57:24,983 That's a family. 978 00:57:27,820 --> 00:57:30,655 I'm looking for a few good men. 979 00:57:30,780 --> 00:57:33,032 And women! Who aren't afraid of hard work. 980 00:57:33,159 --> 00:57:34,702 Aren't afraid to roll up their sleeves. 981 00:57:34,827 --> 00:57:37,663 Cliché, I know, but I'm looking for scrappers, hustlers. 982 00:57:37,788 --> 00:57:39,141 Guys who are willing to roll up their sleeves. 983 00:57:39,164 --> 00:57:40,416 People with drive. 984 00:57:40,541 --> 00:57:41,559 They got a little fire in the belly. 985 00:57:41,583 --> 00:57:43,335 Got a little chutzpah! 986 00:57:43,460 --> 00:57:45,438 I stand right here before you today and I'm going to offer you 987 00:57:45,463 --> 00:57:46,838 something as precious as gold. 988 00:57:46,963 --> 00:57:48,590 You know what that is? Anybody? 989 00:57:48,715 --> 00:57:50,592 Anybody? Opportunity! 990 00:57:50,717 --> 00:57:52,844 It's opportunity! Opportunity. 991 00:57:52,969 --> 00:57:54,387 Opportunity to advance. 992 00:57:54,512 --> 00:57:56,806 To move forward. To move up, to advance. 993 00:57:56,931 --> 00:57:58,476 To succeed. 994 00:57:58,601 --> 00:58:00,728 To win. To step up. The sky's the limit. 995 00:58:00,853 --> 00:58:02,896 The sky's the limit. To grab the brass ring! 996 00:58:03,021 --> 00:58:04,623 To give yourself a shot at the American dream! 997 00:58:04,648 --> 00:58:06,275 Put your arms around the American dream! 998 00:58:06,400 --> 00:58:08,628 Opportunity... 'Cause I'll tell you something, at McDonald's... 999 00:58:08,652 --> 00:58:10,403 Just like this great nation of ours, 1000 00:58:10,528 --> 00:58:11,697 some of that elbow grease... 1001 00:58:11,822 --> 00:58:13,199 I guarantee if you've got the guts, 1002 00:58:13,324 --> 00:58:14,425 got the gumption, you've got the desire. 1003 00:58:14,449 --> 00:58:16,202 I guarantee ya, you can succeed. 1004 00:58:16,327 --> 00:58:18,954 There's gold to be had at the end of those Golden Arches. 1005 00:58:19,079 --> 00:58:21,956 Golden Arches. Golden Arches. 1006 00:58:22,081 --> 00:58:24,876 Now who's with me? Who wants to jump on that ladder to success? 1007 00:58:25,001 --> 00:58:27,045 Become part of the McDonald's mishpucha. 1008 00:58:27,170 --> 00:58:28,422 Now who's with me? 1009 00:58:28,547 --> 00:58:29,786 Come on, let me see some hands! 1010 00:58:29,840 --> 00:58:31,300 - I'll join! - Here! 1011 00:58:31,425 --> 00:58:34,010 - There you go. Who else? 1012 00:58:50,610 --> 00:58:52,070 McDonald's! 1013 00:58:55,532 --> 00:58:57,534 Good, Art, good job! 1014 00:58:57,659 --> 00:58:59,327 - Thank you, sir. 1015 00:59:07,126 --> 00:59:08,920 - The nerve of this guy! 1016 00:59:09,045 --> 00:59:10,505 - What? 1017 00:59:10,630 --> 00:59:13,132 - Guess what he's calling his Des Plaines store. 1018 00:59:13,259 --> 00:59:15,302 - McDonald's Number one. 1019 00:59:19,722 --> 00:59:22,141 - Then... What are we, then? 1020 00:59:23,893 --> 00:59:25,896 - Could his head get any bigger? 1021 00:59:30,400 --> 00:59:32,360 Ladies and gentlemen, we are about to begin 1022 00:59:32,485 --> 00:59:35,239 our initial descent into Minneapolis-St. Paul. 1023 00:59:51,338 --> 00:59:52,880 - Mr. Kroc, welcome to Minneapolis, 1024 00:59:53,007 --> 00:59:55,050 wonderful to see ya! Gimme an M! 1025 00:59:55,175 --> 00:59:56,260 - M! 1026 00:59:56,385 --> 00:59:57,260 - Give me a C! 1027 00:59:57,385 --> 00:59:58,804 - C! 1028 00:59:58,929 --> 00:59:59,929 - Gimme a D! 1029 01:00:00,014 --> 01:00:01,306 - D! 1030 01:00:01,431 --> 01:00:03,309 O! 1031 01:00:03,434 --> 01:00:05,184 N! 1032 01:00:08,771 --> 01:00:10,815 McDonald's! 1033 01:00:35,423 --> 01:00:36,592 - Ray, how is it? 1034 01:00:36,717 --> 01:00:38,217 - You can't even top that in Chicago. 1035 01:00:38,344 --> 01:00:40,054 - Well, we don't mess around up here. 1036 01:00:40,179 --> 01:00:41,489 - Boy, my compliments to the chef. 1037 01:00:41,512 --> 01:00:42,512 That's wonderful. 1038 01:00:42,556 --> 01:00:44,266 - I can do you one better. 1039 01:00:44,391 --> 01:00:46,809 - How about the owner? - Sure, why the hell not. 1040 01:00:46,934 --> 01:00:48,311 - Rollie? 1041 01:00:48,436 --> 01:00:50,271 Rollie. 1042 01:00:51,773 --> 01:00:52,983 - Jimmy, great to see ya. 1043 01:00:53,108 --> 01:00:55,568 - Rollie, how are ya. - Oh, wonderful. 1044 01:00:55,693 --> 01:00:56,693 - Rollie Smith, Ray Kroc. 1045 01:00:56,778 --> 01:00:58,364 - Hey. - Real pleasure. 1046 01:00:58,489 --> 01:01:00,132 - Boy, I tell ya, you got one helluva restaurant here. 1047 01:01:00,157 --> 01:01:01,967 - Well, coming from you that's quite a compliment. 1048 01:01:01,992 --> 01:01:04,702 - My reputation precedes me. 1049 01:01:04,827 --> 01:01:07,289 - I'm a great admirer. - Well umm... sit down. 1050 01:01:07,414 --> 01:01:10,083 - I don't want to interrupt. - Have a seat. 1051 01:01:10,208 --> 01:01:12,043 - Well, maybe just a minute. 1052 01:01:12,168 --> 01:01:13,480 - This is Fred Turner my associate. 1053 01:01:13,503 --> 01:01:14,963 - Welcome. 1054 01:01:15,088 --> 01:01:17,132 - Steaks cooked, okay? - Excellent. Perfect. 1055 01:01:17,257 --> 01:01:18,759 - Our intention is to ahh... 1056 01:01:18,884 --> 01:01:20,635 expand pretty far beyond the Midwest. 1057 01:01:20,760 --> 01:01:23,597 We're not going to settle here. We're not gonna... 1058 01:01:23,722 --> 01:01:26,766 We're going to expand far beyond the Midwest. 1059 01:01:26,891 --> 01:01:29,811 - You've clearly got a warm and loving home here in Minneapolis. 1060 01:01:29,936 --> 01:01:31,855 - Yeah, so it seems. 1061 01:01:31,980 --> 01:01:34,233 - Yeah, this town just can't get enough of McDonald's. 1062 01:01:34,358 --> 01:01:35,650 - Here you go, sir. 1063 01:01:35,775 --> 01:01:36,960 - Another Canadian Club for my friend. 1064 01:01:36,985 --> 01:01:37,860 - Yes, sir. Coming right up. 1065 01:01:37,985 --> 01:01:39,405 Thank you. 1066 01:01:39,530 --> 01:01:40,840 In fact, I'd say there's sufficient enthusiasm 1067 01:01:40,864 --> 01:01:43,157 to support another. 1068 01:01:43,282 --> 01:01:44,409 A second location? 1069 01:01:44,534 --> 01:01:46,036 - You know, come to think of it, 1070 01:01:46,161 --> 01:01:47,179 I know the perfect person to own and operate. 1071 01:01:47,204 --> 01:01:48,371 - You don't say? 1072 01:01:48,496 --> 01:01:49,373 - Somebody who knows what it takes 1073 01:01:49,498 --> 01:01:50,833 to build a great restaurant. 1074 01:01:50,958 --> 01:01:52,597 Someone with more than 20 years experience 1075 01:01:52,626 --> 01:01:54,545 in the food service industry. 1076 01:01:54,670 --> 01:01:56,295 - Who? 1077 01:01:56,422 --> 01:01:58,757 - Me. - You! 1078 01:01:58,882 --> 01:02:00,759 Oh! That's a shock. 1079 01:02:00,884 --> 01:02:02,510 - He's funny. 1080 01:02:02,635 --> 01:02:04,429 I've got the know-how, I've got the backers 1081 01:02:04,554 --> 01:02:06,639 and I've got the perfect location. 1082 01:02:06,764 --> 01:02:09,016 Are you familiar with Hennepin Avenue? 1083 01:02:09,143 --> 01:02:11,603 That's one of the busiest commercial arteries 1084 01:02:11,728 --> 01:02:13,396 in the whole Twin-Cities. 1085 01:02:13,521 --> 01:02:15,250 There's a prime site that's recently become available. 1086 01:02:15,273 --> 01:02:18,068 Full acre on the corner of Hennepin and... 1087 01:02:18,193 --> 01:02:20,653 - Mr. Kroc? - Yeah? 1088 01:02:26,577 --> 01:02:28,411 - Would you like to meet her? 1089 01:02:30,914 --> 01:02:32,458 - Yeah. Sure. 1090 01:02:35,001 --> 01:02:37,170 - So Ray, how long are you here with us for, 1091 01:02:37,295 --> 01:02:38,547 - in the Twin-Cities. - Huh? 1092 01:02:38,672 --> 01:02:40,007 - How long are you in town? 1093 01:02:40,132 --> 01:02:42,009 - I... Not sure yet. 1094 01:02:42,134 --> 01:02:43,760 - If you gentlemen could steal a second, 1095 01:02:43,885 --> 01:02:46,597 I would love to personally give you a tour of this site on 1096 01:02:46,722 --> 01:02:48,202 Hennepin that Rollie is talking about. 1097 01:02:48,264 --> 01:02:49,849 He knows how to pick 'em. 1098 01:02:49,974 --> 01:02:51,869 I mean this place has enough room for the restaurant, 1099 01:02:51,893 --> 01:02:55,438 the parking, possibly a playground for the little ones. 1100 01:02:55,563 --> 01:02:57,940 - Ray Kroc meet Joan Smith. 1101 01:02:58,065 --> 01:03:01,195 My wife. 1102 01:03:01,320 --> 01:03:03,362 - Pleasure to meet you. - Pleasure to meet you. 1103 01:03:03,489 --> 01:03:05,740 - Well, join us. Have a drink with us. 1104 01:03:05,865 --> 01:03:07,117 - I'd love that. 1105 01:03:08,409 --> 01:03:10,871 - How are you guys? - Good. 1106 01:03:10,996 --> 01:03:12,623 This is Fred Turner... 1107 01:03:12,748 --> 01:03:18,128 Madison, Milwaukee, Kenosha, Grand Rapids. 1108 01:03:18,253 --> 01:03:20,755 Ahh, we've got the three in the Chicago area. 1109 01:03:20,880 --> 01:03:22,673 Oh, Jim's here in Minneapolis. 1110 01:03:22,800 --> 01:03:24,009 St. Paul. 1111 01:03:24,134 --> 01:03:25,719 - Got one in Dayton, Ohio. 1112 01:03:25,844 --> 01:03:27,221 - That's right. 1113 01:03:27,346 --> 01:03:30,849 - You must be positively dizzy, Mr. Kroc. 1114 01:03:30,974 --> 01:03:32,893 - Please, call me Ray. 1115 01:03:33,018 --> 01:03:34,853 - Ray... 1116 01:03:34,978 --> 01:03:36,480 - That's some growth. 1117 01:03:36,605 --> 01:03:38,815 - Yeah. We're doing good, right Fred? 1118 01:03:38,940 --> 01:03:39,942 - Yes, sir. 1119 01:03:40,067 --> 01:03:41,568 - Yeah, we're doing good. 1120 01:03:41,693 --> 01:03:43,152 - When did you start it? 1121 01:03:45,780 --> 01:03:47,074 - Hmm? Sorry? 1122 01:03:47,199 --> 01:03:48,639 - What year did you start McDonald's? 1123 01:03:50,244 --> 01:03:52,411 - Year? 1124 01:03:52,538 --> 01:03:54,414 I started it in 1954. 1125 01:03:57,668 --> 01:03:58,793 - Remarkable. 1126 01:03:58,918 --> 01:04:00,378 - Yeah. 1127 01:04:03,047 --> 01:04:05,467 - Well, I should get back. - Back? 1128 01:04:05,592 --> 01:04:07,760 - To my piano. - Oh, of course. 1129 01:04:10,179 --> 01:04:11,764 - What's your favorite song? 1130 01:04:11,889 --> 01:04:13,599 All-time favorite. 1131 01:04:13,724 --> 01:04:16,686 - Pennies from Heaven. - Pennies from Heaven. 1132 01:04:19,648 --> 01:04:21,650 - Great gal. - I know. 1133 01:04:36,456 --> 01:04:38,166 - I sold pianos for a while. 1134 01:05:09,614 --> 01:05:12,492 - Sounds pretty good. 1135 01:05:53,867 --> 01:05:55,369 - Sorry. 1136 01:06:10,425 --> 01:06:11,969 - Oh yes, yes. 1137 01:06:12,094 --> 01:06:14,221 - Will you be expanding beyond this or is this...? 1138 01:06:14,346 --> 01:06:16,431 - Oh, no doubt. We'll be everywhere. 1139 01:06:16,556 --> 01:06:18,557 - Very exciting. 1140 01:06:18,684 --> 01:06:20,978 What is on the menu beyond hamburgers? 1141 01:06:21,103 --> 01:06:23,646 - Well, we've got French fries, milkshakes and soft drinks. 1142 01:06:25,023 --> 01:06:27,442 - Ray? - Down here! 1143 01:06:29,945 --> 01:06:32,364 - I think I've got some people for you. 1144 01:06:32,489 --> 01:06:35,574 I met this young couple. Very committed. 1145 01:06:35,701 --> 01:06:37,202 They're from Glenview. 1146 01:06:37,327 --> 01:06:39,327 High School sweethearts, married for five years and 1147 01:06:39,413 --> 01:06:41,556 they're looking for a business they can operate together. 1148 01:06:41,581 --> 01:06:43,000 And they seem very excited. 1149 01:06:43,125 --> 01:06:45,751 - Yeah, forget that. Everything's changed. 1150 01:06:45,876 --> 01:06:49,422 - You want a drink? - No... Changed, how? 1151 01:06:49,547 --> 01:06:52,592 Forget the Chicago suburbs. Think bigger. 1152 01:06:52,717 --> 01:06:55,012 - Bigger? - I'm not chasing them anymore. 1153 01:06:55,137 --> 01:06:57,847 They're chasing me now. 1154 01:06:57,972 --> 01:06:59,181 - What is...? 1155 01:06:59,306 --> 01:07:00,641 - The trip! The trip I just took. 1156 01:07:00,766 --> 01:07:03,853 - The trip. How was it? - Triumphant. 1157 01:07:03,978 --> 01:07:05,856 They rolled out the red carpet. 1158 01:07:05,981 --> 01:07:07,606 They're kissing this ring. 1159 01:07:07,733 --> 01:07:09,693 They're begging for McDonald's. 1160 01:07:09,818 --> 01:07:12,028 Here, have a drink. 1161 01:07:14,364 --> 01:07:17,534 - That's nice. - Yeah, sure is. 1162 01:07:18,744 --> 01:07:20,411 - I'm sure. 1163 01:07:22,914 --> 01:07:27,501 Well, then all hail Pope Raymond the First. 1164 01:07:30,422 --> 01:07:31,882 - Damn right. 1165 01:07:34,092 --> 01:07:35,677 God damn right. 1166 01:07:39,889 --> 01:07:42,266 - Ray? - Yeah? 1167 01:07:42,391 --> 01:07:44,853 - We have a small problem. - Wait a minute. 1168 01:07:44,978 --> 01:07:46,771 How can we be almost out of capital? 1169 01:07:46,896 --> 01:07:49,983 Well, your revenue, the monthly cut of the stores. 1170 01:07:50,108 --> 01:07:51,735 1.4% of net. 1171 01:07:51,860 --> 01:07:53,195 - 1.4? - Yeah. 1172 01:07:53,320 --> 01:07:55,989 1.9 minus Dick and Mac's half-percent. 1173 01:07:59,534 --> 01:08:01,452 - Mr. McDonald, Ray Kroc's on the line. 1174 01:08:04,456 --> 01:08:05,916 Good to see you. 1175 01:08:08,876 --> 01:08:10,961 - Hiya, Ray. - I want to renegotiate. 1176 01:08:11,088 --> 01:08:12,172 - Renegotiate what? 1177 01:08:12,297 --> 01:08:13,632 - My deal. My lousy deal. 1178 01:08:13,757 --> 01:08:15,884 1.4 doesn't even cover my monthly nut, 1179 01:08:16,009 --> 01:08:17,511 let alone drive expansion. 1180 01:08:17,636 --> 01:08:19,220 - Ray, those are the terms. 1181 01:08:19,345 --> 01:08:21,114 - It's not good enough. - It's almost triple our cut. 1182 01:08:21,139 --> 01:08:23,201 - You should be getting more too then, shouldn't you? 1183 01:08:23,225 --> 01:08:24,600 - We are not greedy men. 1184 01:08:24,725 --> 01:08:26,060 - Greed has nothing to do with it. 1185 01:08:26,185 --> 01:08:27,561 If I had more money to work with, 1186 01:08:27,686 --> 01:08:29,332 I could be growing this thing at twice the pace. 1187 01:08:29,355 --> 01:08:31,083 - We have no beef with the current rate of expansion. 1188 01:08:31,108 --> 01:08:33,002 - I've got nothing, not one location in Pennsylvania. 1189 01:08:33,025 --> 01:08:34,860 - Nothing in New York. - All in good time. 1190 01:08:34,985 --> 01:08:36,988 - Nothing in Texas. - I have no doubt it will come. 1191 01:08:37,113 --> 01:08:39,157 - I'm out here breaking my neck for you guys. 1192 01:08:39,282 --> 01:08:40,742 - And you're doing a bang-up job. 1193 01:08:40,867 --> 01:08:42,552 - Well, then I should be doing a heck of a lot better 1194 01:08:42,577 --> 01:08:44,305 - than just breaking even. - I don't know what to say. 1195 01:08:44,328 --> 01:08:45,729 - Say you'll renegotiate. - I can't. 1196 01:08:45,788 --> 01:08:47,414 - Can't or won't? 1197 01:08:47,541 --> 01:08:49,792 - Upping your cut it would be unfair to the franchisees. 1198 01:08:49,917 --> 01:08:52,045 - The franchisees are doing just fine! 1199 01:08:52,170 --> 01:08:53,880 I'm the one that's drowning here. 1200 01:08:54,005 --> 01:08:55,590 - You freely and willingly agreed 1201 01:08:55,715 --> 01:08:57,384 to the terms of your deal, Ray. 1202 01:08:57,509 --> 01:08:59,719 Nobody put a gun to your head. 1203 01:08:59,845 --> 01:09:01,971 - Four percent? - No. 1204 01:09:02,096 --> 01:09:03,448 - Three and a half percent? - Ray... 1205 01:09:03,472 --> 01:09:04,515 - What? - No! 1206 01:09:04,640 --> 01:09:06,393 - Goddamn it! 1207 01:09:13,065 --> 01:09:14,609 - Dick. 1208 01:09:14,734 --> 01:09:16,444 Is he a pain in the rear? Yes. 1209 01:09:16,569 --> 01:09:18,195 Does he have a few screws loose? You bet. 1210 01:09:18,320 --> 01:09:20,048 But that doesn't mean he's going to do us any harm. 1211 01:09:20,073 --> 01:09:21,425 - How long are you going to keep this up, Mac? 1212 01:09:21,448 --> 01:09:22,742 - Keep up what? 1213 01:09:22,868 --> 01:09:24,095 - The whole "everything is fine" act. 1214 01:09:24,118 --> 01:09:25,345 There's a wolf in the henhouse. 1215 01:09:25,369 --> 01:09:27,288 We let him in! 1216 01:09:27,413 --> 01:09:29,039 I never should have listened. 1217 01:09:29,166 --> 01:09:31,101 - We have a contract for just this sort of thing, Dick! 1218 01:09:31,126 --> 01:09:33,837 - I should have trusted my gut. 1219 01:09:33,962 --> 01:09:36,463 - So it's my fault, huh? 1220 01:09:36,590 --> 01:09:38,132 Just like the movie theater? 1221 01:09:38,257 --> 01:09:41,677 Well, I'm sorry I wanted you to have your dream. 1222 01:10:01,323 --> 01:10:02,908 - Ninety-four dollars. 1223 01:10:06,619 --> 01:10:09,331 - It's unbelievable what these suckers cost to run. 1224 01:10:11,166 --> 01:10:13,376 My Pop used to own an ice cream parlor. 1225 01:10:13,501 --> 01:10:16,378 He went belly-up from the refrigeration costs. 1226 01:10:16,503 --> 01:10:17,922 - Really? 1227 01:10:32,729 --> 01:10:34,521 - A man called today. 1228 01:10:40,069 --> 01:10:41,988 Illinois First Federal. 1229 01:10:47,327 --> 01:10:48,453 - Did he say what he wanted? 1230 01:10:48,578 --> 01:10:49,621 - Why don't you tell me? 1231 01:10:49,746 --> 01:10:51,288 - What did he want? 1232 01:10:52,873 --> 01:10:54,125 - Ray... 1233 01:10:54,251 --> 01:10:56,252 - What? 1234 01:10:58,212 --> 01:11:01,216 - Did you mortgage our home? 1235 01:11:02,716 --> 01:11:04,970 We could lose everything. 1236 01:11:31,954 --> 01:11:35,958 - I specifically said the office is the best place to reach me! 1237 01:11:36,083 --> 01:11:37,961 - I tried there, Mr. Kroc. Numerous times. 1238 01:11:38,086 --> 01:11:40,755 - You have no right to call me at my home. 1239 01:11:40,880 --> 01:11:43,300 It is a blatant invasion of my privacy! 1240 01:11:43,425 --> 01:11:45,319 - With all due respect, sir, when you're three months behind 1241 01:11:45,342 --> 01:11:47,470 on your payments you don't get to pick and choose 1242 01:11:47,595 --> 01:11:49,014 where we contact you. 1243 01:12:56,747 --> 01:12:57,916 - Ray? 1244 01:12:58,041 --> 01:12:59,958 - Surprise inspection. 1245 01:13:00,085 --> 01:13:02,420 - What are you doing here? 1246 01:13:04,546 --> 01:13:06,800 - I just came up to see how things are going? 1247 01:13:11,304 --> 01:13:12,846 - $12,400. 1248 01:13:12,971 --> 01:13:14,408 - That's pretty good haul for month one. 1249 01:13:14,431 --> 01:13:16,016 - Could be bigger. 1250 01:13:16,141 --> 01:13:17,810 I hate to mix business with pleasure. 1251 01:13:17,935 --> 01:13:19,895 - I don't. 1252 01:13:20,020 --> 01:13:21,898 - But my expenses. 1253 01:13:22,023 --> 01:13:23,399 - What about them? 1254 01:13:23,524 --> 01:13:24,918 - Well, they're a bit higher than anticipated. 1255 01:13:24,943 --> 01:13:27,153 One thing in particular, that dang walk-in. 1256 01:13:27,278 --> 01:13:29,238 That bill is a real whopper. 1257 01:13:29,363 --> 01:13:33,368 - I know, it's a problem, all that ice cream. 1258 01:13:33,493 --> 01:13:35,369 - I don't want to overstep my bounds here. 1259 01:13:35,494 --> 01:13:37,329 But, we may have found a solution. 1260 01:13:37,454 --> 01:13:38,706 Or Joan did, actually. 1261 01:13:41,835 --> 01:13:44,045 - You don't say? 1262 01:13:44,170 --> 01:13:46,756 - What if I told you there was a way all of your owner-operators 1263 01:13:46,881 --> 01:13:49,300 can save literally hundreds of dollars a year 1264 01:13:49,426 --> 01:13:51,094 in electrical costs? 1265 01:13:51,219 --> 01:13:53,345 And reduce the time that it takes to make a milkshake, 1266 01:13:53,470 --> 01:13:55,515 by half. 1267 01:13:55,640 --> 01:13:57,350 - I'll bite. 1268 01:14:07,609 --> 01:14:09,487 - It's a powdered milkshake. 1269 01:14:11,072 --> 01:14:12,407 Costs a fraction of ice cream 1270 01:14:12,532 --> 01:14:14,367 and there's no refrigeration necessary. 1271 01:14:14,492 --> 01:14:15,827 - It contains powdered milk. 1272 01:14:15,952 --> 01:14:17,537 Thickening agents and emulsifiers 1273 01:14:17,662 --> 01:14:19,622 simulate the texture of ice cream. 1274 01:14:19,747 --> 01:14:21,027 Tastes just like the real thing. 1275 01:14:21,123 --> 01:14:22,750 - It's easy as pie to make. 1276 01:14:22,876 --> 01:14:25,086 You put a packet into a glass of water and stir it. 1277 01:14:25,211 --> 01:14:26,962 - I know maybe a tad blasphemous, 1278 01:14:27,087 --> 01:14:28,606 what with your dairy background and all. 1279 01:14:28,631 --> 01:14:31,759 - Personally, I think it's a marvelous idea. 1280 01:14:34,845 --> 01:14:37,890 Chocolate or vanilla? 1281 01:14:38,015 --> 01:14:39,559 - Vanilla. 1282 01:15:01,413 --> 01:15:03,248 Good things come to those who wait. 1283 01:15:27,606 --> 01:15:29,192 What do you think? 1284 01:15:29,317 --> 01:15:31,778 - I think I'm drinking a delicious vanilla milkshake. 1285 01:15:34,655 --> 01:15:36,157 - May I? 1286 01:15:40,994 --> 01:15:42,538 Mmm... 1287 01:15:44,707 --> 01:15:46,667 I can't resist. 1288 01:15:46,792 --> 01:15:48,461 - So what do you say? 1289 01:15:48,586 --> 01:15:50,396 We try it out at our place and then if it goes well... 1290 01:15:50,421 --> 01:15:52,923 - You roll it out nationally. 1291 01:15:53,048 --> 01:15:55,717 - I could. Yeah. Let me think about it. 1292 01:15:58,762 --> 01:16:01,056 - You're the boss. 1293 01:16:09,023 --> 01:16:10,358 - McDonald's. 1294 01:16:10,483 --> 01:16:12,318 I just found a way to save you, me, 1295 01:16:12,443 --> 01:16:14,505 and all the owner-operators literally hundreds of dollars 1296 01:16:14,529 --> 01:16:16,823 a year in electrical costs. - And what would that be? 1297 01:16:16,948 --> 01:16:18,283 - Two words, powdered milkshake. 1298 01:16:18,408 --> 01:16:19,783 I'm telling you I came across 1299 01:16:19,908 --> 01:16:22,036 a remarkable product called Inst-A-Mix. 1300 01:16:22,161 --> 01:16:24,247 Like I say, it's a powdered milkshake. 1301 01:16:24,372 --> 01:16:26,332 It's a fraction of the cost of ice cream 1302 01:16:26,457 --> 01:16:28,251 and requires no refrigeration. 1303 01:16:28,376 --> 01:16:29,895 - Ray... - I tell ya, I tried it myself, 1304 01:16:29,918 --> 01:16:31,671 it tastes just like the real thing. 1305 01:16:31,796 --> 01:16:33,439 It's delicious. Comes in chocolate, comes in vanilla. 1306 01:16:33,463 --> 01:16:35,091 Me, I'm a vanilla man. 1307 01:16:35,216 --> 01:16:38,595 - Ray, we have no interest in a milkshake that contains no milk. 1308 01:16:38,720 --> 01:16:41,030 Why don't we add sawdust to the hamburgers while we're at it? 1309 01:16:41,055 --> 01:16:42,306 Frozen French fries! 1310 01:16:42,431 --> 01:16:43,807 - You don't want to save a bundle? 1311 01:16:43,932 --> 01:16:45,310 - Not like that. 1312 01:16:45,435 --> 01:16:47,078 - We're talking about the same great taste. 1313 01:16:47,103 --> 01:16:49,021 Same great taste while boosting the bottom line. 1314 01:16:49,146 --> 01:16:51,189 - It's called a milkshake, Ray! 1315 01:16:51,315 --> 01:16:54,152 Real milk, now and forever! 1316 01:16:54,277 --> 01:16:56,194 - I understand. 1317 01:17:17,759 --> 01:17:20,011 I'm just asking you to extend my line. 1318 01:17:20,136 --> 01:17:23,096 - Until you build more equity in your home or pay down the loan, 1319 01:17:23,221 --> 01:17:24,221 there's nothing I can do. 1320 01:17:24,306 --> 01:17:25,515 - My business is booming. 1321 01:17:25,641 --> 01:17:27,143 - Unfortunately, that's immaterial. 1322 01:17:27,268 --> 01:17:29,354 - Well, I've got 13 locations in nine states. 1323 01:17:29,479 --> 01:17:31,980 - It's a home-equity loan. - Then give me a business loan. 1324 01:17:32,105 --> 01:17:33,583 - These thirteen locations, you own them? 1325 01:17:33,608 --> 01:17:35,448 - Me personally? - It's your business, correct? 1326 01:17:35,525 --> 01:17:38,404 - You own it? - I'm the head of franchising. 1327 01:17:38,529 --> 01:17:40,698 I'm the one behind this growth. 1328 01:17:40,823 --> 01:17:43,076 Well, that's all well and good, but you need assets. 1329 01:17:44,827 --> 01:17:46,537 - Have you been to a McDonald's? 1330 01:17:46,662 --> 01:17:48,724 Because we've got three right here in the Chicago land area. 1331 01:17:48,747 --> 01:17:50,500 You should come by and take a look. 1332 01:17:50,625 --> 01:17:52,394 No, I would love to give you a tour to give you a better sense 1333 01:17:52,417 --> 01:17:54,018 - of what I'm talking about. - Thank you. 1334 01:17:56,588 --> 01:17:58,507 - Mr. Kroc? 1335 01:17:58,632 --> 01:17:59,966 - Can I help you? 1336 01:18:00,092 --> 01:18:03,762 - No, but perhaps I can help you. 1337 01:18:03,887 --> 01:18:06,349 Harry Sonneborn, nice to meet you. 1338 01:18:06,474 --> 01:18:09,435 - No, thanks, we're very happy with our current supplier. 1339 01:18:09,560 --> 01:18:11,938 - I'm not here to sell you ice cream. 1340 01:18:12,063 --> 01:18:13,480 - What the hell do you want? 1341 01:18:13,605 --> 01:18:15,167 - I caught a bit of your conversation back there, 1342 01:18:15,190 --> 01:18:16,752 sounds like you're having financial troubles. 1343 01:18:16,775 --> 01:18:18,295 - Why don't you mind your own business? 1344 01:18:18,319 --> 01:18:20,038 - I'm a great admirer of your establishment. 1345 01:18:21,447 --> 01:18:23,157 - Thank you. 1346 01:18:23,282 --> 01:18:24,635 - I eat lunch at your Waukegan location at least twice a week. 1347 01:18:24,658 --> 01:18:25,993 Always a fantastic crowd. 1348 01:18:26,118 --> 01:18:27,744 - Your point being... 1349 01:18:27,869 --> 01:18:31,164 - Mr. Kroc, if you're not making money hand over fist, 1350 01:18:31,289 --> 01:18:32,958 something is terribly wrong. 1351 01:18:37,087 --> 01:18:39,548 - June, grab the ledger, would you? 1352 01:18:39,673 --> 01:18:41,591 Come on in the office, Harry. 1353 01:18:53,186 --> 01:18:54,939 - So to summarize... 1354 01:18:55,064 --> 01:18:57,233 you have a minuscule revenue stream. 1355 01:18:57,358 --> 01:18:59,109 No cash reserves. 1356 01:18:59,234 --> 01:19:01,462 And an albatross of a contract that requires you to go through 1357 01:19:01,487 --> 01:19:03,072 a slow approval process to enact changes 1358 01:19:03,197 --> 01:19:04,948 if they're approved at all. 1359 01:19:05,073 --> 01:19:07,493 Which they never are. 1360 01:19:07,618 --> 01:19:09,953 - Am I missing anything? - That about sums it up. 1361 01:19:11,706 --> 01:19:12,707 - Tell me about the land. 1362 01:19:12,832 --> 01:19:14,583 - The... land? 1363 01:19:14,708 --> 01:19:17,587 - The land, the buildings, how that whole aspect of it works. 1364 01:19:17,712 --> 01:19:19,546 - Oh, pretty simple really. 1365 01:19:19,671 --> 01:19:21,923 Franchisee finds a piece of land he likes. 1366 01:19:22,048 --> 01:19:24,010 Gets a lease, usually 20 years. 1367 01:19:24,135 --> 01:19:26,595 Takes out a construction loan, 1368 01:19:26,720 --> 01:19:29,390 throws up a building and off he goes. 1369 01:19:30,766 --> 01:19:32,894 - So the operator selects the site. 1370 01:19:33,019 --> 01:19:34,811 - Yeah. - He picks the property? 1371 01:19:34,936 --> 01:19:36,229 - Right. 1372 01:19:36,354 --> 01:19:38,064 - You provide the training, the system, 1373 01:19:38,190 --> 01:19:42,403 the operational know-how, and he's responsible for the rest? 1374 01:19:42,528 --> 01:19:44,197 - Is there a problem? - A big one. 1375 01:19:44,322 --> 01:19:46,908 You don't seem to realize what business you're in. 1376 01:19:48,909 --> 01:19:51,453 You're not in the burger business. 1377 01:19:51,578 --> 01:19:55,207 You're in the real estate business. 1378 01:19:55,332 --> 01:19:59,252 You don't build an empire off a 1.4 percent cut 1379 01:19:59,377 --> 01:20:02,215 of a 15-cent hamburger. 1380 01:20:02,340 --> 01:20:04,801 You build it by owning the land 1381 01:20:04,926 --> 01:20:08,136 upon which that burger is cooked. 1382 01:20:08,261 --> 01:20:11,974 What you ought to be doing is buying up plots of land then 1383 01:20:12,099 --> 01:20:15,019 turning around and leasing said plots to franchisees 1384 01:20:15,144 --> 01:20:17,145 who as a condition of their deal, 1385 01:20:17,270 --> 01:20:21,484 should be permitted to lease from you and you alone. 1386 01:20:21,609 --> 01:20:23,194 This will provide you with two things. 1387 01:20:23,319 --> 01:20:25,947 One, a steady, up-front revenue stream. 1388 01:20:26,072 --> 01:20:28,865 Money flows in before the first stake is in the ground. 1389 01:20:28,990 --> 01:20:31,828 Two, greater capital for expansion. 1390 01:20:31,953 --> 01:20:34,663 Which in turn fuels further land acquisition, 1391 01:20:34,788 --> 01:20:38,708 which in turn fuels further expansion and so on and so on. 1392 01:20:43,296 --> 01:20:44,340 Land. 1393 01:20:47,217 --> 01:20:51,805 That's where the money is. And more than that, control. 1394 01:20:51,930 --> 01:20:54,641 Control over the franchisee. 1395 01:20:54,766 --> 01:20:57,144 Fail to uphold quality standards, 1396 01:20:57,270 --> 01:20:59,771 you cancel their lease. 1397 01:20:59,896 --> 01:21:03,149 Control over Dick and Mac. 1398 01:21:03,275 --> 01:21:06,695 End result, you'll have the banks and the franchisees 1399 01:21:06,820 --> 01:21:09,198 in the palm of your hand. 1400 01:21:09,323 --> 01:21:12,201 - If I were to do this, the brothers, 1401 01:21:12,326 --> 01:21:17,832 they'd effectively would be... 1402 01:21:17,957 --> 01:21:19,876 - Yes. 1403 01:21:23,546 --> 01:21:27,716 So, whaddaya say, Ray? 1404 01:21:43,608 --> 01:21:45,568 We'll need backing. I've arranged meetings 1405 01:21:45,693 --> 01:21:47,944 with investors and financial institutions. 1406 01:21:48,069 --> 01:21:49,447 We're in the center of the town 1407 01:21:49,572 --> 01:21:51,131 which is the only over-saturated aspect. 1408 01:21:51,157 --> 01:21:53,951 We should do well in this area because... 1409 01:21:54,076 --> 01:21:55,912 Has anyone here ever eaten at a McDonald's? 1410 01:21:56,037 --> 01:21:58,288 Operation growth is going to enable us to expand. 1411 01:21:58,413 --> 01:22:01,000 Franchise Realty Corporation how may I...? 1412 01:22:01,125 --> 01:22:02,978 They seem exaggerated but they're fully supported 1413 01:22:03,002 --> 01:22:04,377 by the numericals. 1414 01:22:04,502 --> 01:22:06,338 In fact, we erred on the side of caution. 1415 01:22:06,463 --> 01:22:08,716 - He's being conservative. Mine, based on gut, 1416 01:22:08,841 --> 01:22:10,592 and my gut tells me those numbers are low. 1417 01:22:10,717 --> 01:22:12,802 McDonald's is growing quick as a hiccup. 1418 01:22:12,929 --> 01:22:14,262 - I'm Harry Sonneborn this is... 1419 01:22:14,387 --> 01:22:16,056 Hurry on over to McDonald's, 1420 01:22:16,181 --> 01:22:19,268 now serving family communities from coast to coast. 1421 01:22:19,393 --> 01:22:21,103 You're probably only minutes away 1422 01:22:21,228 --> 01:22:23,855 from America's favorite restaurant. 1423 01:22:23,980 --> 01:22:27,693 McDonald's fast service is the perfect answer for parties. 1424 01:22:27,818 --> 01:22:29,362 Birthday lunches! 1425 01:22:29,487 --> 01:22:31,572 And family meals anytime. 1426 01:22:31,697 --> 01:22:34,533 With no fuss or dishes to do. 1427 01:22:34,658 --> 01:22:37,453 It's America's greatest food value. 1428 01:22:37,578 --> 01:22:39,997 No wonder you see so many of your neighbors there. 1429 01:22:40,122 --> 01:22:43,417 If you want home quality cooking without the home work, 1430 01:22:43,542 --> 01:22:44,918 try McDonald's. 1431 01:22:45,043 --> 01:22:47,587 Look for the Golden Arches at McDonald's. 1432 01:22:47,712 --> 01:22:49,881 The closest thing to home. 1433 01:23:00,225 --> 01:23:03,145 - Have you heard of the Franchise Realty Corporation? 1434 01:23:03,270 --> 01:23:04,980 - What is it? 1435 01:23:05,105 --> 01:23:09,484 - I have no clue, apparently Ray Kroc is President and CEO. 1436 01:23:13,072 --> 01:23:14,614 - Hiya, Dick, how ya doing? 1437 01:23:14,739 --> 01:23:16,551 - Well, if you really want to know I'm a tad miffed. 1438 01:23:16,574 --> 01:23:17,970 - Why? What seems to be the problem? 1439 01:23:17,993 --> 01:23:19,828 - Franchise Realty Corporation. 1440 01:23:19,953 --> 01:23:21,538 - What about it? 1441 01:23:21,663 --> 01:23:24,041 - For starters, would you mind telling me what it is? 1442 01:23:24,166 --> 01:23:25,835 - Oh, nothing really. 1443 01:23:25,960 --> 01:23:28,145 Just a little something I created to help provide leasing 1444 01:23:28,170 --> 01:23:31,465 services, you know, lend support to our new franchisees. 1445 01:23:31,590 --> 01:23:33,926 - You know full well you can't do something like that 1446 01:23:34,051 --> 01:23:35,720 without first clearing it. 1447 01:23:38,722 --> 01:23:40,515 - Now, why would I need to do that? 1448 01:23:40,640 --> 01:23:42,393 - Because as your deal plainly states, 1449 01:23:42,518 --> 01:23:45,186 any and all changes must be agreed to in writing. 1450 01:23:45,311 --> 01:23:46,730 - Except it's not a change. 1451 01:23:46,855 --> 01:23:48,690 - Excuse me? 1452 01:23:48,815 --> 01:23:51,318 - It's not a change. It's a company. 1453 01:23:53,612 --> 01:23:55,197 It's its own separate company. 1454 01:23:55,322 --> 01:23:57,283 Which puts it outside your purview. 1455 01:23:57,408 --> 01:23:58,868 - Anything relating to McDonald's 1456 01:23:58,993 --> 01:24:00,869 is within our purview. 1457 01:24:02,829 --> 01:24:05,416 - Let me explain something to you, Dick. 1458 01:24:05,541 --> 01:24:10,421 You boys have full say over what goes on inside the restaurants. 1459 01:24:10,546 --> 01:24:14,382 But outside? Above? Below? 1460 01:24:14,507 --> 01:24:17,219 Your authority stops at the door. 1461 01:24:17,344 --> 01:24:19,055 And at the floor. 1462 01:24:20,430 --> 01:24:22,057 All right? 1463 01:24:30,440 --> 01:24:32,234 - What's he saying? 1464 01:24:32,359 --> 01:24:34,528 - He's buying the land... 1465 01:24:34,653 --> 01:24:36,572 - Our land? 1466 01:24:37,614 --> 01:24:39,158 - ... on the map. 1467 01:24:39,283 --> 01:24:41,911 Make sure to get this, you wanna get all pins in. 1468 01:24:44,913 --> 01:24:46,998 Make sure you see the pins. 1469 01:24:47,123 --> 01:24:48,417 - Oh that's great. Beautiful. 1470 01:24:48,542 --> 01:24:49,603 - How about one at the desk? 1471 01:24:49,627 --> 01:24:51,337 - Yeah. Do one at the desk. 1472 01:24:54,256 --> 01:24:55,466 on your throne. 1473 01:24:59,970 --> 01:25:02,890 - Make sure you get that in focus. 1474 01:25:03,015 --> 01:25:04,725 - Big smile. Good. Good, good, good. 1475 01:25:09,521 --> 01:25:11,189 - Delivery! 1476 01:25:13,399 --> 01:25:15,235 - Where do you want these? 1477 01:25:15,360 --> 01:25:16,654 - Ray! 1478 01:25:18,197 --> 01:25:20,282 - I thought it over. 1479 01:25:20,407 --> 01:25:21,867 Approved. 1480 01:25:24,328 --> 01:25:25,578 - Really? 1481 01:25:25,703 --> 01:25:27,957 - Thank you! - No, thank you. 1482 01:25:28,082 --> 01:25:31,252 It's a wiz-bang idea and you're the one who thought of it. 1483 01:25:31,377 --> 01:25:33,796 - Well we're deeply honored to serve as your test market. 1484 01:25:33,921 --> 01:25:36,506 - The hell with that. I'm going to roll this out nationally. 1485 01:25:36,631 --> 01:25:40,136 Hey, have you seen the latest copy of RBM? 1486 01:25:40,261 --> 01:25:41,679 Hot off the press. 1487 01:25:44,472 --> 01:25:46,475 - Oh, Ray, good for you. 1488 01:25:56,109 --> 01:25:57,987 It's about ten miles south of downtown. 1489 01:25:58,112 --> 01:26:00,006 They're building a brand-new sports stadium there. 1490 01:26:00,029 --> 01:26:01,739 - Yeah, Bloomington, I read about it. 1491 01:26:01,865 --> 01:26:03,551 - We're getting a professional baseball and football team. 1492 01:26:03,576 --> 01:26:05,161 They'll both be playing there. 1493 01:26:05,286 --> 01:26:07,537 - I think I know where you're headed with this. 1494 01:26:07,662 --> 01:26:10,541 - A 40,000 seat stadium, just a stone's throw away. 1495 01:26:10,666 --> 01:26:12,417 Imagine the foot traffic. 1496 01:26:12,542 --> 01:26:14,770 - Hungry families looking for a bite to eat after the game. 1497 01:26:14,795 --> 01:26:16,255 - Or before, whenever. 1498 01:26:16,380 --> 01:26:18,090 - Exactly. 1499 01:26:18,215 --> 01:26:19,466 Yeah. 1500 01:26:21,342 --> 01:26:23,554 You think big, don't you Joan? 1501 01:26:26,265 --> 01:26:28,434 - Is there any other way to? 1502 01:26:31,145 --> 01:26:33,063 - Well, you'd be surprised. 1503 01:26:35,815 --> 01:26:38,068 A lot of people are afraid of taking a chance to, 1504 01:26:38,194 --> 01:26:41,154 you know, reach for greatness. 1505 01:26:43,032 --> 01:26:44,949 - That's so sad. 1506 01:26:45,074 --> 01:26:46,784 - Yeah, I agree. 1507 01:26:46,911 --> 01:26:51,164 Ambition, that's the stuff of life. 1508 01:26:51,289 --> 01:26:53,082 - What is that saying? 1509 01:26:55,418 --> 01:26:57,003 Fortune favors the bold. 1510 01:26:57,128 --> 01:26:58,671 - Absolutely. 1511 01:27:04,094 --> 01:27:05,720 - Just look at you. 1512 01:27:10,141 --> 01:27:12,560 - You calling me bold, Joan? 1513 01:27:12,685 --> 01:27:14,563 - You don't build a restaurant empire 1514 01:27:14,688 --> 01:27:16,731 acting like a timid little mouse. 1515 01:27:42,548 --> 01:27:44,301 That's a fast growing area. 1516 01:27:44,426 --> 01:27:47,095 And cheaper, you're talking fifteen percent less per acre. 1517 01:27:47,220 --> 01:27:49,114 - Yeah, I still think Houston's a better location. 1518 01:27:49,139 --> 01:27:50,140 - Ray. - Yeah? 1519 01:27:50,265 --> 01:27:52,225 - Dick's on line one. - Now... 1520 01:28:01,318 --> 01:28:02,653 - Hiya, Dick. 1521 01:28:02,778 --> 01:28:04,822 - I just received a very disconcerting call. 1522 01:28:04,947 --> 01:28:06,614 - Oh? 1523 01:28:06,739 --> 01:28:10,159 - From Buddy Jepsen. Our operator in Sacramento. 1524 01:28:10,286 --> 01:28:11,869 - I'm very aware of who Buddy Jepsen is. 1525 01:28:11,996 --> 01:28:14,331 - He told me he received a shipment this morning. 1526 01:28:14,456 --> 01:28:15,541 - Oh, it arrived. 1527 01:28:15,666 --> 01:28:17,458 - You are way out of line, Ray. 1528 01:28:17,583 --> 01:28:18,836 - Gee, I didn't expect that 1529 01:28:18,961 --> 01:28:21,005 to get there until Friday at the earliest. 1530 01:28:21,130 --> 01:28:22,148 - Do you mind telling me what you're doing 1531 01:28:22,171 --> 01:28:23,506 shipping four cases 1532 01:28:23,631 --> 01:28:27,845 of Inst-A-Mix to one of our operators? 1533 01:28:27,970 --> 01:28:31,515 - Look, if you don't want to make a profit, that's fine. 1534 01:28:31,640 --> 01:28:32,850 But don't stop the rest of us. 1535 01:28:32,975 --> 01:28:34,851 - Us? - Us. 1536 01:28:34,976 --> 01:28:36,729 As in everyone but you. 1537 01:28:36,854 --> 01:28:38,229 - Who did you send them to? 1538 01:28:38,354 --> 01:28:40,606 - Everyone but you. 1539 01:28:40,733 --> 01:28:43,359 - You have no right, you are to stop this instant. 1540 01:28:43,484 --> 01:28:45,738 Is that clear? 1541 01:28:45,863 --> 01:28:47,030 - Nah. 1542 01:28:47,155 --> 01:28:48,865 - What the hell does that mean! Nah! 1543 01:28:48,990 --> 01:28:52,077 - You will abide by the terms of your deal! 1544 01:28:54,162 --> 01:28:56,914 - I am through taking marching orders from you. 1545 01:28:57,041 --> 01:28:59,460 You and your endless parade of nos. 1546 01:28:59,585 --> 01:29:01,837 Constantly cowering in the face of progress. 1547 01:29:01,962 --> 01:29:05,757 - If phony powdered milkshakes is your idea of progress, 1548 01:29:05,882 --> 01:29:07,634 you have a profound misunderstanding of what 1549 01:29:07,760 --> 01:29:09,677 McDonald's is about! 1550 01:29:09,802 --> 01:29:11,613 - I have a far greater understanding of McDonald's 1551 01:29:11,637 --> 01:29:12,890 than you two yokels. 1552 01:29:13,015 --> 01:29:16,894 - What? You will do as we say. 1553 01:29:17,019 --> 01:29:18,770 - Nope. 1554 01:29:18,895 --> 01:29:20,730 - You have a contract! 1555 01:29:27,488 --> 01:29:31,283 - You know, contracts are like hearts. 1556 01:29:31,408 --> 01:29:32,784 They're made to be broken. 1557 01:29:47,800 --> 01:29:49,385 - Could you please pass the salt? 1558 01:29:52,261 --> 01:29:53,596 Thank you. 1559 01:30:06,984 --> 01:30:08,612 - I want a divorce. 1560 01:30:34,887 --> 01:30:37,306 When quietly trying to settle a divorce, 1561 01:30:37,432 --> 01:30:39,810 the first thing to ask is, what will she want? 1562 01:30:39,935 --> 01:30:42,186 And is her request reasonable and equitable, 1563 01:30:42,311 --> 01:30:44,148 in terms of marital property. 1564 01:30:44,273 --> 01:30:45,690 There's a house, a car, 1565 01:30:45,815 --> 01:30:47,775 savings and checking accounts, insurance. 1566 01:30:47,900 --> 01:30:50,362 - Just give it to her. House, car, insurance. 1567 01:30:53,114 --> 01:30:54,783 - What about the business? 1568 01:30:57,828 --> 01:30:58,953 - Nope. 1569 01:31:00,538 --> 01:31:03,417 - Ray, you have to understand, she's... 1570 01:31:06,211 --> 01:31:07,962 - Let me explain something to you. 1571 01:31:09,922 --> 01:31:11,675 That's never going to happen. 1572 01:31:14,386 --> 01:31:16,680 I would sooner die, 1573 01:31:16,805 --> 01:31:19,932 than give her one share of stock in McDonald's. 1574 01:31:25,521 --> 01:31:27,064 - It's not so simple. 1575 01:31:27,190 --> 01:31:28,626 The brothers are your business partners. 1576 01:31:28,649 --> 01:31:30,194 You signed this contract. 1577 01:31:30,319 --> 01:31:32,195 - Make it go away. 1578 01:31:32,320 --> 01:31:34,698 And I don't care what it takes. 1579 01:31:36,073 --> 01:31:38,493 - It's going to cost you. 1580 01:32:13,194 --> 01:32:14,488 I'm looking at a letterhead 1581 01:32:14,613 --> 01:32:16,239 with the name McDonald's on it. 1582 01:32:16,364 --> 01:32:18,074 You care to explain? 1583 01:32:18,199 --> 01:32:19,551 - It was confusing, people didn't even know 1584 01:32:19,576 --> 01:32:21,203 it had anything to do with McDonald's. 1585 01:32:21,328 --> 01:32:23,872 - What's confusing is you calling yourself 1586 01:32:23,997 --> 01:32:25,623 the McDonald's Corporation. 1587 01:32:25,748 --> 01:32:27,417 People will think it's the whole company, 1588 01:32:27,542 --> 01:32:28,961 not just the real estate arm 1589 01:32:29,086 --> 01:32:31,963 which we strongly suspect is what you hope. 1590 01:32:32,088 --> 01:32:34,716 - You put Dick's Arches on your letterhead? 1591 01:32:34,841 --> 01:32:37,301 This is not your company, Ray! 1592 01:32:37,426 --> 01:32:39,179 - Mac... - Do you understand that! 1593 01:32:39,304 --> 01:32:41,139 - Mac, don't get upset. 1594 01:32:41,265 --> 01:32:44,100 - We came up with the Speedee System, not you! 1595 01:32:44,225 --> 01:32:45,769 Us! What have you ever come up with! 1596 01:32:45,894 --> 01:32:47,604 Can you name one thing? You can't! 1597 01:32:47,729 --> 01:32:49,523 And you never have and you never will. 1598 01:32:49,648 --> 01:32:51,876 Because you are a leech, Ray. You are a professional leech! 1599 01:32:51,899 --> 01:32:54,694 - You know what I came up with, Mac? A concept. 1600 01:32:54,819 --> 01:32:57,072 I came up with the concept of winning. 1601 01:32:57,197 --> 01:32:58,489 - Let me talk to him. 1602 01:32:58,614 --> 01:32:59,992 - While you two boys were content 1603 01:33:00,117 --> 01:33:01,552 to sit back and be a couple of also-rans. 1604 01:33:01,577 --> 01:33:03,244 I'm going to take the future. I wanna win. 1605 01:33:03,369 --> 01:33:06,582 And you don't get there by being some aw-shucks, nice-guy sap. 1606 01:33:06,707 --> 01:33:08,268 There's no place in business for people like that. 1607 01:33:08,292 --> 01:33:10,127 Business is war. 1608 01:33:10,252 --> 01:33:12,796 It's dog eat dog, rat eat rat. 1609 01:33:12,921 --> 01:33:14,506 If my competitor were drowning, 1610 01:33:14,631 --> 01:33:17,926 I'd walk over and I'd put a hose right in his mouth. 1611 01:33:21,721 --> 01:33:23,222 Can you say the same? 1612 01:33:33,609 --> 01:33:37,820 - I can't, nor would I want to. 1613 01:33:37,945 --> 01:33:40,782 - Hence your single location. 1614 01:33:40,907 --> 01:33:42,426 - We want you out of this company, Ray! 1615 01:33:42,492 --> 01:33:44,161 - Mac, how do you propose you do that. 1616 01:33:44,286 --> 01:33:46,078 - We will sue you, whatever it takes! 1617 01:33:46,203 --> 01:33:48,957 - And you'd probably win. But you can't afford to sue me. 1618 01:33:49,082 --> 01:33:51,042 I'd bury you in court costs alone. 1619 01:33:51,167 --> 01:33:53,002 Mac, I'm the President and CEO 1620 01:33:53,127 --> 01:33:56,840 of a major corporation with land holdings in 17 states. 1621 01:33:56,965 --> 01:33:59,717 You run a burger stand in the desert. 1622 01:33:59,842 --> 01:34:02,429 I'm national. 1623 01:34:02,554 --> 01:34:04,139 You're fucking local. 1624 01:34:11,104 --> 01:34:14,733 - He's national... 1625 01:34:14,858 --> 01:34:16,984 - Mac! 1626 01:34:21,489 --> 01:34:22,930 - Are you following your eating plan? 1627 01:34:22,990 --> 01:34:24,368 - Yes. 1628 01:34:24,493 --> 01:34:26,132 - And you're checking your glucose levels? 1629 01:34:26,203 --> 01:34:28,055 Are you taking your medication on a consistent basis? 1630 01:34:28,079 --> 01:34:29,413 - Yes. 1631 01:34:29,538 --> 01:34:31,041 - Regular walks, 20 minutes a day. 1632 01:34:31,166 --> 01:34:32,292 - I'm on my feet all day. 1633 01:34:32,417 --> 01:34:34,127 - Any stress? 1634 01:34:38,340 --> 01:34:39,882 - Okay. 1635 01:34:40,007 --> 01:34:43,220 You need to watch that, it's a big contributing factor. 1636 01:34:43,345 --> 01:34:44,845 So as I said, your kidney function 1637 01:34:44,970 --> 01:34:46,890 is currently at 50 percent. 1638 01:34:47,015 --> 01:34:50,101 18 months ago, it was 65. 1639 01:34:50,226 --> 01:34:54,648 Any lower, and you're at serious risk for kidney failure. 1640 01:34:54,773 --> 01:34:56,483 Okay, I'm going to check on you later. 1641 01:34:59,653 --> 01:35:01,488 - Thanks. - Thank you. 1642 01:35:10,372 --> 01:35:13,250 William who rode with Revere? 1643 01:35:13,375 --> 01:35:14,376 - How many letters? 1644 01:35:14,501 --> 01:35:17,087 - Five. Fourth letter, E. 1645 01:35:18,296 --> 01:35:19,672 - Dawes. 1646 01:35:21,298 --> 01:35:22,634 Come in. 1647 01:35:26,387 --> 01:35:28,222 - How ya feelin'? 1648 01:35:30,182 --> 01:35:32,476 That must've been some spill. I felt it through the phone. 1649 01:35:33,729 --> 01:35:35,521 Here, I brought ya... 1650 01:35:35,646 --> 01:35:37,189 I brought ya some... 1651 01:35:39,359 --> 01:35:40,985 I'll set it right here. 1652 01:35:43,779 --> 01:35:46,533 Dick. There's a card in there. 1653 01:35:50,244 --> 01:35:51,579 Go ahead. 1654 01:35:51,704 --> 01:35:54,541 - That's okay. - Here. Just... 1655 01:35:54,666 --> 01:35:56,251 I think you'll be happy. 1656 01:36:07,095 --> 01:36:08,555 - What's this? 1657 01:36:08,680 --> 01:36:10,556 - What's it look like? 1658 01:36:10,681 --> 01:36:11,975 - A blank check. 1659 01:36:15,604 --> 01:36:17,439 - Then that's ahh... 1660 01:36:17,564 --> 01:36:19,690 that's probably what it is. 1661 01:36:19,815 --> 01:36:21,859 - What are you buying? 1662 01:36:29,326 --> 01:36:31,243 - Okay. 1663 01:36:31,368 --> 01:36:33,872 You get better, you'll be up on your feet in no time. 1664 01:36:33,997 --> 01:36:37,708 And we'll talk. 1665 01:36:37,833 --> 01:36:39,627 All right. Dick. 1666 01:37:11,659 --> 01:37:13,494 - We will never beat him. 1667 01:37:15,704 --> 01:37:18,207 We will never be rid of him. 1668 01:37:28,301 --> 01:37:30,177 - Dick McDonald on the line. 1669 01:37:41,398 --> 01:37:43,065 - Hello, Dick. 1670 01:37:43,190 --> 01:37:45,068 2. 7 Million. 1671 01:37:45,193 --> 01:37:48,779 It's a million for each of us after taxes. 1672 01:37:50,532 --> 01:37:54,661 And one percent of the company's profits in perpetuity. 1673 01:37:56,704 --> 01:37:58,625 - That's outrageous! That's borderline extortion! 1674 01:37:58,707 --> 01:38:00,207 That's a bunch of bullshit! Bullshit! 1675 01:38:00,332 --> 01:38:01,751 - I know it seems like a lot now... 1676 01:38:01,877 --> 01:38:03,311 - Yeah, that seems like a lot of money anytime. 1677 01:38:03,336 --> 01:38:05,588 - And they want one other thing. - What? 1678 01:38:05,713 --> 01:38:08,382 - San Bernardino. - Uh-uh. No way. 1679 01:38:08,507 --> 01:38:11,094 - To give to their longtime employees as a gift. 1680 01:38:11,219 --> 01:38:13,137 - I need the profits from San Bernardino 1681 01:38:13,262 --> 01:38:15,347 in order to pay off the purchase loan. 1682 01:38:15,472 --> 01:38:17,201 - I've spoken at length about it with their lawyers. 1683 01:38:17,225 --> 01:38:21,354 It's unfortunately, non-negotiable. 1684 01:38:21,479 --> 01:38:23,773 Our client agrees fully with your conditions of sale, 1685 01:38:23,899 --> 01:38:25,649 with one exception. 1686 01:38:25,774 --> 01:38:27,962 Your one percent cut of future corporate earnings will have to 1687 01:38:27,985 --> 01:38:30,154 be carried out on a handshake basis. 1688 01:38:32,823 --> 01:38:34,576 - It's my investor group. 1689 01:38:34,701 --> 01:38:37,328 The financing is contingent on leaving that out of the 1690 01:38:37,453 --> 01:38:39,914 contract, and unfortunately, this deal just doesn't happen, 1691 01:38:40,039 --> 01:38:41,684 it doesn't get financed unless you leave that 1692 01:38:41,707 --> 01:38:44,085 out of the contract. Because unfortunately, that's... 1693 01:38:44,210 --> 01:38:46,796 that's a deal breaker for them. 1694 01:38:51,176 --> 01:38:55,805 Look fellas, you'll get your full royalties. All right? 1695 01:38:59,809 --> 01:39:02,311 You've got my word on that. Dick, Mac. 1696 01:39:05,314 --> 01:39:07,192 Let's make a deal. 1697 01:39:15,617 --> 01:39:17,368 All right. 1698 01:39:17,493 --> 01:39:19,037 - All right, gentlemen, 1699 01:39:19,162 --> 01:39:20,640 if you would turn to page four of your contract. 1700 01:39:20,663 --> 01:39:23,332 That's the first set of signatures to go over. 1701 01:40:09,421 --> 01:40:11,338 - I just have to ask you one thing. 1702 01:40:11,463 --> 01:40:13,216 Something I've never understood. 1703 01:40:13,341 --> 01:40:14,717 - All right. 1704 01:40:16,176 --> 01:40:18,930 - That day we met, we gave you the tour. 1705 01:40:19,055 --> 01:40:20,890 - Uh-huh. What about it? 1706 01:40:21,015 --> 01:40:23,393 - We showed you everything. 1707 01:40:23,518 --> 01:40:24,935 The whole system, all our secrets. 1708 01:40:25,060 --> 01:40:27,229 We were an open book. 1709 01:40:27,354 --> 01:40:28,773 So why didn't you just... 1710 01:40:28,898 --> 01:40:31,234 - Steal it? 1711 01:40:31,359 --> 01:40:33,403 Just grab your ideas, run off, start my own business 1712 01:40:33,528 --> 01:40:36,030 using all those ideas of yours. Would have failed. 1713 01:40:36,155 --> 01:40:37,614 - How do you know? 1714 01:40:37,740 --> 01:40:39,385 - Am I the only one who got the kitchen tour? 1715 01:40:39,408 --> 01:40:42,203 You must've invited lots of people back there. 1716 01:40:42,328 --> 01:40:43,787 - And? 1717 01:40:43,912 --> 01:40:45,832 - How many of them succeed? 1718 01:40:45,957 --> 01:40:47,500 - Lots of people started restaurants. 1719 01:40:47,625 --> 01:40:49,085 - As big as McDonald's? 1720 01:40:49,210 --> 01:40:50,587 Of course not. 1721 01:40:50,712 --> 01:40:52,588 No one ever has and no one ever will. 1722 01:40:52,713 --> 01:40:56,134 Because they all lack that one thing 1723 01:40:56,259 --> 01:40:57,844 that makes McDonald's special. 1724 01:40:57,969 --> 01:40:59,511 - Which is...? 1725 01:41:01,930 --> 01:41:03,432 - Even you don't know what it is. 1726 01:41:03,557 --> 01:41:05,225 - Enlighten me. 1727 01:41:06,685 --> 01:41:09,189 - It's not just the system, Dick. 1728 01:41:09,314 --> 01:41:10,939 It's the name. 1729 01:41:11,065 --> 01:41:14,152 That glorious name, McDonald's. 1730 01:41:14,277 --> 01:41:17,654 It can be anything you want it to be. 1731 01:41:17,780 --> 01:41:19,573 It's limitless, it's wide open. 1732 01:41:19,698 --> 01:41:22,202 It sounds... 1733 01:41:22,327 --> 01:41:24,328 it sounds like... 1734 01:41:24,453 --> 01:41:27,207 it sounds like America. 1735 01:41:27,332 --> 01:41:30,085 As compared to "Kroc". What a crock. What a load of crock. 1736 01:41:30,210 --> 01:41:32,087 Would you eat a place named Kroc's? 1737 01:41:32,212 --> 01:41:35,715 Kroc's has that blunt Slavic sound. 1738 01:41:35,840 --> 01:41:38,635 Kroc's. But McDonald's, oh boy. 1739 01:41:38,760 --> 01:41:41,095 That's a beauty. 1740 01:41:41,220 --> 01:41:46,600 Yeah, a guy named McDonald. 1741 01:41:46,725 --> 01:41:50,354 He's never going to get pushed around in life. 1742 01:41:50,479 --> 01:41:52,606 - That's clearly not the case. 1743 01:41:52,731 --> 01:41:54,692 - So, you don't have a check for 1744 01:41:54,818 --> 01:41:58,070 $1.35 million dollars in your pocket? 1745 01:42:03,952 --> 01:42:05,953 Bye, Dick. 1746 01:42:06,078 --> 01:42:08,706 - So if you can't beat 'em, buy 'em. 1747 01:42:11,333 --> 01:42:13,752 - I remember the first time I saw that name 1748 01:42:13,877 --> 01:42:17,381 stretched across your stand out there. 1749 01:42:17,506 --> 01:42:19,007 It was love at first sight. 1750 01:42:19,134 --> 01:42:23,846 I knew right then and there, I had to have it. 1751 01:42:26,640 --> 01:42:29,935 - And now I do. - You don't "have" it. 1752 01:42:33,314 --> 01:42:34,983 - You sure about that? 1753 01:42:37,652 --> 01:42:39,112 Bye, Dick. 1754 01:42:46,953 --> 01:42:48,579 As per the terms of your agreement, 1755 01:42:48,704 --> 01:42:50,832 while you are entitled to maintain ownership of this 1756 01:42:50,957 --> 01:42:53,792 location, you no longer have the right to call it McDonald's, 1757 01:42:53,917 --> 01:42:57,337 McDonald or any such variation so as to confuse or infringe 1758 01:42:57,462 --> 01:43:00,550 upon the McDonald's trademark which is now the exclusive 1759 01:43:00,675 --> 01:43:02,801 intellectual property of Mr. Raymond A. Kroc. 1760 01:43:02,926 --> 01:43:04,470 Thank you, gentlemen. 1761 01:43:25,408 --> 01:43:26,909 It'll be alright. 1762 01:43:36,627 --> 01:43:39,713 - Now, I know what you're thinking. 1763 01:43:39,838 --> 01:43:43,091 How the heck does a 52-year-old, over the hill, 1764 01:43:43,217 --> 01:43:46,845 milkshake machine salesman, build a fast food empire 1765 01:43:46,970 --> 01:43:51,350 with 1600 restaurants, in 50 states, five foreign countries, 1766 01:43:51,475 --> 01:43:54,354 with an annual revenue of in the neighborhood 1767 01:43:54,479 --> 01:43:56,648 of 700 million dollars? 1768 01:43:58,358 --> 01:44:01,527 One word, persistence. 1769 01:44:06,823 --> 01:44:09,368 Nothing in this world can take the place 1770 01:44:09,493 --> 01:44:11,537 of good ol' persistence. 1771 01:44:11,662 --> 01:44:13,456 Talent won't... 1772 01:44:13,581 --> 01:44:17,752 Nothing's more common than unsuccessful men with talent. 1773 01:44:17,877 --> 01:44:19,878 Genius won't. 1774 01:44:20,003 --> 01:44:22,798 Unrecognized genius is practically a cliché. 1775 01:44:22,923 --> 01:44:24,341 Education won't... 1776 01:44:24,466 --> 01:44:27,052 Why the world is full of educated fools. 1777 01:44:27,177 --> 01:44:32,100 Persistence and determination alone are all powerful. 1778 01:44:49,742 --> 01:44:51,828 - Mr. Kroc? Will Davis. 1779 01:44:51,953 --> 01:44:54,122 - I'd like to do a profile of you pegged to the opening 1780 01:44:54,247 --> 01:44:55,832 of your hundredth location. 1781 01:44:55,957 --> 01:44:58,208 - Sure. Call my office. 1782 01:44:58,333 --> 01:45:00,002 - Sure thing. 1783 01:45:00,127 --> 01:45:01,587 All right. 1784 01:45:11,847 --> 01:45:14,559 It's these core principles that enabled me to 1785 01:45:14,684 --> 01:45:17,145 rise to the top of the heap at a point in life 1786 01:45:17,270 --> 01:45:21,189 when most men would be thinking about retirement. 1787 01:45:21,315 --> 01:45:23,943 Why, we appear to have that in common, Governor Reagan. 1788 01:45:24,068 --> 01:45:27,738 Why, you were what, 55 when you started in politics? 1789 01:45:27,863 --> 01:45:30,949 It's why you make me look like a spring chicken. 1790 01:45:31,074 --> 01:45:33,286 Laugh, laugh, laugh. 1791 01:45:33,411 --> 01:45:37,332 Why look at us, a couple of Illinois boys made good. 1792 01:45:37,457 --> 01:45:39,375 Only in America. 1793 01:45:41,668 --> 01:45:43,171 Only in America. 1794 01:45:43,296 --> 01:45:45,631 Only in America! 1795 01:45:45,756 --> 01:45:48,384 Now where wa... now where was I? 1796 01:45:48,509 --> 01:45:52,596 Ah, yes. The beginning. 1797 01:45:52,721 --> 01:45:56,225 The year was 1954, 1798 01:45:56,350 --> 01:45:58,310 the place, 1799 01:45:58,435 --> 01:46:00,813 Des Plaines, Illinois. 1800 01:46:00,938 --> 01:46:02,481 - Car is out front hon. 1801 01:46:02,606 --> 01:46:04,192 - Be right down. 1802 01:46:29,007 --> 01:46:31,511 That's where it all started. 1803 01:46:34,137 --> 01:46:36,556 Right there on Lee Street. 1804 01:46:38,768 --> 01:46:40,603 McDonald's number one. 1805 01:47:11,007 --> 01:47:13,845 It was a typical English-American word, 1806 01:47:13,970 --> 01:47:15,887 it flowed. McDonald's. 1807 01:47:16,012 --> 01:47:17,431 I liked the sound of it. 1808 01:47:17,556 --> 01:47:21,101 It sounded wholesome and it sounded genuine. 1809 01:47:21,226 --> 01:47:25,814 You know? Ahh, I don't like these umm... 1810 01:47:25,939 --> 01:47:28,067 gimmick type names, you know? 1811 01:47:28,192 --> 01:47:29,860 Ahh... 1812 01:47:29,985 --> 01:47:34,030 burger this and burger that and all that kind of stuff. 1813 01:47:34,157 --> 01:47:37,033 McDonald's, it's got a nice sounding name. 1814 01:49:19,845 --> 01:49:23,557 Nobody had eight multi-mixers in one business. 1815 01:49:23,682 --> 01:49:25,600 So I went out there. 1816 01:49:25,725 --> 01:49:27,435 And I was amazed! 1817 01:49:27,561 --> 01:49:29,980 They were serving hamburgers for fifteen cents. 1818 01:49:30,105 --> 01:49:33,609 French fries for ten cents and milkshakes for twenty cents. 1819 01:49:33,734 --> 01:49:36,487 And basically that was the menu, and I said, 1820 01:49:36,612 --> 01:49:37,822 that's for me. 1821 01:49:37,947 --> 01:49:39,657 Now I have ultimatums, you know. 1822 01:49:39,782 --> 01:49:43,618 except that I'd like to be able to say that. 1823 01:49:43,743 --> 01:49:46,956 I bought the agreement back from them for two million, 1824 01:49:47,081 --> 01:49:49,417 seven hundred thousand dollars. 1825 01:49:49,542 --> 01:49:52,545 I got the name, the Golden Arches, 1826 01:49:52,670 --> 01:49:57,882 basically it was a matter of me working longer and harder 1827 01:49:58,009 --> 01:49:59,926 than anybody else. 1828 01:50:00,051 --> 01:50:03,722 I'll take every resource that I have and I'll put it in 1829 01:50:03,847 --> 01:50:06,266 and I'll go for broke if I believe in it. 1830 01:50:06,391 --> 01:50:08,810 The only thing I could do besides play the piano, 1831 01:50:08,935 --> 01:50:11,271 was to talk. What happened to my talk? 1832 01:50:11,396 --> 01:50:15,984 It's not dog eat dog out there in that competitive world, 1833 01:50:16,109 --> 01:50:18,529 it gets more like rat eat rat.